How to Write a Persuasive Essay about Animal Testing

If you are a student, you are most likely well acquainted with persuasive essay as a writing format – it is one of the most widely used essay types, and for a good reason: after all, is there a better way to judge one’s mastery of language than to ask him to support this or that argument in written form? However, being acquainted with it doesn’t mean knowing how to perform such a task or how to perform it well. Hopefully, this short article will help you understand how this kind of work is supposed to be done. Using Animal Testing Facts in Your Essay So, you have to write a persuasive essay dedicated to animal testing. First of all, you should decide on your argument (if you are not given a point of view to support beforehand) – are you against or for animal testing? Or probably somewhere in between? Maybe you support it, but only in some cases or to a certain extent? Anyway, you should have a very clear understanding of what exactly you are going to be proving in your essay – after all, you are supposed not to give an objective evaluation of the topic, but to prove your point – and to that end you should use all the means available. Find animal testing facts that support your opinion; if you find facts that oppose it, you may either omit them altogether or address them separately by enumerating some arguments that make them look less important or trustworthy. If you are supposed to defend your point of view in a discussion after writing an essay, make sure to prepare counterarguments dealing with all the deb atable issues. Be ready! Tips on Writing an Essay on Animal Testing As you probably understand, animal testing is an extremely sensitive topic some animal rights groups demand its outright ban, others consider it to be more acceptable to limit it in some way, while a lot of people believe that science and progress should be considered above the well-being of animals. Whichever point of view you support, it is better to tread lightly and be as tactful and careful in your wording as possible. When you write an essay on animal testing (and any other persuasive essay, for that matter), it is advisable to show respect for all points of view. If you show that you are not afraid of admitting that other opinions have their positive sides, your own take on the issue will look much more solid. In most other aspects writing about animal testing is similar to writing about any other topic – you have to gather facts and arguments in favor of your point of view and present them in logical order. Try to look at your essay from the position of your possible opponent: which points seem to be weak, where your argumentation leaves much to be desired, what else you should add or delete. Pay attention to details, and your essay is sure to be well-received.

The Origins Of The Term Coaching - 1244 Words

The origins of the term â€Å"Coaching† come from a small town in Budapest, where wheel wagons pulled by horses carried people from one place to another. These wheeled vehicles were called â€Å"Kotsche†, meaning a transportation vehicle to help people go from one place to another. The â€Å"coaching† term was used officially for the first time by a professor at Oxford University to describe a tutor who was referred to as a student ‘carrier’. Today, coaching is defined as a method used for driving, instructing, and training individuals or groups in order to achieve a goal and objective. Coaching has existed since the emergence of human beings. Since ancient times, older people with richer experiences guided nascent individuals and taught them how to hunt, fight, etc., so that they could become effective, useful, and powerful in the community in which they belonged. Even in the 21st century, coaching begins at birth; parents are our first coaches, who teach us how to do things in a certain way and show us what is right and wrong. Then, teachers become our coaches by motivating and directing us toward becoming more effective and successful at what we do. Ultimately, we become an adult and join an organization, and then our bosses and managers become our coaches. Although the mutual goal of coaching is helping individuals to do their best by maximizing their performance, there are four different routes that can lead to this goal: Tutoring, Mentoring, Confronting, and High PerformanceShow MoreRelatedCoaching Vs. Private Development Essay1584 Words   |  7 PagesCoaching is a widely-used term with various meanings, depending on the situation. The term work usually refers to ways of serving to others to enhance, develop, learn new skills, and notice personal success, reach aims and to manage life amendment and private challenges. Work ordinarily addresses attitudes, behaviors, and data, in addition as skills, and may additionally specialize in physical and religious development too. This work article focuses on work and therefore the work role for workRead MoreCoaching For Performance, Fourth Edition John Whitmore1202 Words   |  5 PagesCoaching for Performance, Fourth Edition John Whitmore Nicholas Brealey Publishing ISBN: 978-1-85788-535-4 This book is mainly talking about coaching, its definition and principles and a big focus on the relation between coaching and leadership, stressing out, with case studies and proofs from the author’s own experience and others experience, on the importance of this concept. 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This term refers to the notion that influences on one subdivision of the family unit will inevitably influence other parts (Murdock, 2013). Although the entire family context is realized in the therapy room, the family member that is presenting the most challengesRead MoreAffirmative Doublethink919 Words   |  4 Pagesagain, to draw it back from oblivion for just as long as it is needed, to deny the existence of objective reality and all the while to take account of the reality which one denies – all this is indispensably necessary† (Orwell, 214). Essentially, the term mean to hold and believe two contradictory ideas/opinions. These ideas and opinions can contradict, logically, morally, and factu ally. Doublethink can both attack an idea and defend it. Doublethink can represent a solution that only aids the problem

Future Global Energy Production and Infrastructure Report

Question: Write about the Future Global Energy Production and Infrastructure Report. Answer: Introduction The energy availability is the essential and significant quality determinant of life in the settlements among human beings (Acar and Dincer 2014). Numerous countries especially the oil-importing developing countries have been affected seriously by energys high cost that has implemented the widespread balance of the difficulties of payment (Chu and Majumdar 2012). However, both the urban and rural areas have been affected adversely by current changing economics of energy, the associated issues of energy supply and the force of impact (McGlade and Ekins 2015). The environmental movement has provided a significant emphasis on the sustainability of the development as well as use of energy. The muscle power of animals and human beings was the first application of human energy and the food chain was the energy system in use (Ellabban, Abu-Rub and Blaabjerg 2014). Human beings have designed the energy systems with the objective of implementing most work, which is possible with the minimum a mount of human effort for generating the energy (Scheer 2013). The discoveries and the inventions of the Industrial revolution propelled the quest for more powerful energy sources. A seemingly inexhaustible and a large reliable energy source because essential for the transportation and industrial uses (Lesage and Van de Graaf 2016). Since the 16th century, human beings are making several innovations in energy production in association with the trends, demands and the growth in society (Ieropoulos, Greenman and Melhuish 2012). Thus, this study mainly focuses on the implementation of the analysis of energy sustainable factors. On the other hand, this study also focuses to speculate over the future challenges. How the needs and the production of energy would change in the coming centuries and decades are also aimed to be discussed in this report. Objective This study is aimed on the examination of the factors, which are related to the generation of energy for the commercial, global as well as the urban utilization. Therefore, in order to accomplish the major aim of this report, there could be few objectives of this report. These are as follows: To examine the factors associated with the generation of energy for the global, commercial and urban use To identify the global, rural and urban energy requirements To speculate over the future consequences as well as the challenges in regards to the energy generation factors in the urban and the rural areas over the world To examine the production of energy with respect to the rural or urban infrastructure, commercial use, individual use as well as the expansive factors. To identify the factors, which are critical to the future and the current challenges To address the challenges for meeting the sustainable needs in future Energy Sustainability Factors Brief History of Energy Development The mission for the more potential sources of energy was driven by the discoveries as well as the inventions of the industrial revolution (Acar and Dincer 2014). The requirement for the large quantities of transportable, dependable and accessible energy encouraged the energy sources exploration. The inventions associated with the industrial revolution given the equipment towards the further mine or drill the already visible deposits of oil and coal (Scheer 2013). The steam power was invented as well as implemented in the 1600s in conjunction with the coal mining for helping the pump water out of the mines (Holmberg, Andersson and Erdemir 2012). On the other hand, an improvised version of the steam engine was built as well as designed by James Watt in 1763. Therefore, the sun was also studied as the source of energy in the 18th century. Moreover, Alexander Becquerel invented that an electric current could be generated while the certain elements were exposed to light in 1839 (Moriarty and Honnery 2012). Therefore, the wind energy was also implemented on a wide scale in the US as the source of energy for the railroad stations and farms. During the 20th century the energy technologies have been developed in a very rapid manner (Chu and Majumdar 2012). The crude oil as well as its products had become an essential component of the economy of industries by the early part of the 20th century. Diversity of Energy Production In todays world, the energy diversity has helped in terms of balancing the costs, risks as well as the benefits in association with the production of electricity or another energy system (Lund et al. 2014). Maintaining or managing a diverse fuel supply or implementing or using the renewable sources for supplying energy can easily protect the consumers from the potential price volatility as well as the issues in regards to the environment sustainability (Darling and You 2013). In recent days, the solar as well as the wind energy generate a growing share of the electricity all over the world (Scheer 2013). People are relying more on the renewable energy sources in rural, urban as well as the global areas (Holmberg, Andersson and Erdemir 2012). On the other hand, it must be stated that the renewable energy systems are being utilized increasingly for the generation of electricity, either at the decentralized system at small scale with the capacity in the medium scale or the kW systems (S cheer 2013). Utilization of Energy Diversity in the Global World Diversity is a important as well as significant factor for the development of the energy systems (Scheer 2013). The energy diversity is very important in terms of providing the facility of power supply at the businesses as well as the homes of people all over the world (Ieropoulos, Greenman and Melhuish 2012). Therefore, it can also be stated that energy diversity is the most crucial factor for the world power consumption. The World energy consumption is the entire energy, which is used by all the human civilization (Ellabban, Abu-Rub and Blaabjerg 2014). The supply of energy has accomplished most of the needs of people all around the world. In the rural, urban as well as the global world, the energy supply has become mandatory. Thus, maintaining diversity while supplying energy is the pivotal point in order to effectively meet the need of people in the rural, urban as well as global areas all over the world (Lesage and Van de Graaf 2016). Energy diversity has evolved in order to cha nge the demands of the people who are living in the urban areas (Chu and Majumdar 2012). Along with that, energy diversity and the development of energy supply system have played the significant roles in order to make several important and popular technical innovations such as increment in the number of the electronic devices, electric cars, and many other inventions (Moriarty and Honnery 2012). On the other hand, the energy diversity can also play significant role in order to resolve the significant environmental issues of energy systems like peak oil production, global warming, and green house gas emission as well as the other issues. Challenges of Energy System The environmental sustainability is the major concern of the energy generation for all the urban, rural as well as the global areas all over the world. The major, especially the epic challenge of the 21st century is filling the gap between the demand with the clean, inexpensive and reliable energy as well as the energy supply (Holmberg, Andersson and Erdemir 2012). The environmental impact of the energy industry has become the major concern for people in the rural, urban and the global areas all over the world (Scheer 2013). The fossil fuel consumption has resulted in the climate change as well as the global warming (Srirangan et al. 2012). The electricity supply through the non-renewable sources can lead to the vulnerability of the decrement of the sources on the earth. However, the rapid advancement in the technologies can achieve the transition of the waste and water management and energy generation and food production to the energy usage and environmental practice utilizing the m ethods industrial and systems ecology (Darling and You 2013). Climate change, bio-fuel use, fossil fuel, electricity generation, wind power generation and the nuclear power generation are the major issues with energy generations which can create significant impacts over the urban, rural and the global systems (Acar and Dincer 2014). On the other hand, as per the governance and the legislative issues of the energy sustainability, it can be stated that the governments of many developing countries have failed to implement the proper rules and regulations in order to mitigate the environmental issues of energy production (McGlade and Ekins 2015). The usage of the renewable sources of energy has become the most important agenda for all over the world (Moriarty and Honnery 2012). However, the governments of several countries have failed to properly concentrate on the enhancement of the usage of these energy sources by implementing strict and effective rules and regulations (Lesage and Van de Graaf 2016). Therefore, it is the most important concern for people to think about and implementation of the mitigation technique to mitigate the issues with the energy sustainability. Summary This report has provided a brief background regarding global energy production before the beginning of the execution of the study. This study has also identified all the objectives which are very important to be accomplished by the entire analysis depicted in this report. On the other hand, in the energy sustainability factor section, a brief history of the global energy production has been portrayed. On the other hand, this section has also provided the crucial idea regarding the utilization of energy diversity along with the explanation of the energy diversity in the global world incorporating rural, urban and the global places over the world. Apart from that, this section has also identified as well as portrayed the challenges of energy system. Most importantly, this report has also shed light on all the recommending strategies to resolve the issues with energy sustainability in association with the global energy production. Conclusion and Recommendations Conclusion After conducting the entire study, it can be stated that the urban, rural as well as the global areas all over the world are the major areas that have to face the positive and the negative impacts of the environmental sustainability the most. This study has successfully portrayed this particular fact with the sound analysis of the issues of the environmental sustainability. Along with that, this study has also successfully incorporated all the factors of the energy sustainability. On the other hand, it must be stated after the completion of the report that the government of different developing countries over the global world should follow all the recommendations or the mitigation techniques provided in the below subsection. The government of the countries can significantly play a crucial role in order to mitigate the environmental impact of the systems by implementing the suitable and effective legislations. Recommendations There can be few significant ways or the techniques through which the issues and the negative environmental impacts associated with the energy generation over the urban, rural as well as the global areas around the globe can be resolved. Energy Conservation This particular effort should be implemented as it can reduce the issues with the consumption of energy. It can be achieved with the help of the enhanced use of the efficient energy, in association with the decreased consumption of energy and minimized consumption from the sources of conventional energy. It can lead to the enhanced human comfort, personal security, national security, environmental quality as well as financial capital. The organizations and the individuals those are energys direct consumers select for conserving energy for reducing the costs of energy and promote the economic security over the rural and urban areas. Energy Policy It should be the manner in that a provided entity often government entity has made the decision for addressing the energy development energy incorporating energy consumption, distribution and production. The energy policy attributes may incorporate the international treaties, legislation, investment incentives and guideline for the taxation, conservation of energy and other techniques of public policy. References Acar, C. and Dincer, I., 2014. Comparative assessment of hydrogen production methods from renewable and non-renewable sources.International journal of hydrogen energy,39(1), pp.1-12. Bose, B.K., 2013. Global energy scenario and impact of power electronics in 21st century.IEEE Transactions on Industrial Electronics,60(7), pp.2638-2651. Chu, S. and Majumdar, A., 2012. Opportunities and challenges for a sustainable energy future.nature,488(7411), pp.294-303. Coady, D.P., Parry, I., Sears, L. and Shang, B., 2015. How large are global energy subsidies?. Darling, S.B. and You, F., 2013. The case for organic photovoltaics.Rsc Advances,3(39), pp.17633-17648. Ellabban, O., Abu-Rub, H. and Blaabjerg, F., 2014. Renewable energy resources: Current status, future prospects and their enabling technology.Renewable and Sustainable Energy Reviews,39, pp.748-764. Holmberg, K., Andersson, P. and Erdemir, A., 2012. Global energy consumption due to friction in passenger cars.Tribology International,47, pp.221-234. Ieropoulos, I., Greenman, J. and Melhuish, C., 2012. Urine utilisation by microbial fuel cells; energy fuel for the future.Physical Chemistry Chemical Physics,14(1), pp.94-98. Lesage, D. and Van de Graaf, T., 2016.Global energy governance in a multipolar world. Routledge. Lund, H., Werner, S., Wiltshire, R., Svendsen, S., Thorsen, J.E., Hvelplund, F. and Mathiesen, B.V., 2014. 4th Generation District Heating (4GDH): Integrating smart thermal grids into future sustainable energy systems.Energy,68, pp.1-11. McGlade, C. and Ekins, P., 2015. The geographical distribution of fossil fuels unused when limiting global warming to 2 [deg] C.Nature,517(7533), pp.187-190. Moriarty, P. and Honnery, D., 2012. What is the global potential for renewable energy?.Renewable and Sustainable Energy Reviews,16(1), pp.244-252. Scheer, H., 2013.The solar economy: Renewable energy for a sustainable global future. Routledge. Srirangan, K., Akawi, L., Moo-Young, M. and Chou, C.P., 2012. Towards sustainable production of clean energy carriers from biomass resources.Applied Energy,100, pp.172-186.

The Bay Of Pigs Invasion. Essays (4359 words) -

The Bay Of Pigs Invasion. The story of the failed invasion of Cuba at the Bay of Pigs is one of mismanagement, overconfidence, and lack of security. The blame for the failure of the operation falls directly in the lap of the Central Intelligence Agency and a young president and his advisors. The fall out from the invasion caused a rise in tension between the two great superpowers and ironically 34 years after the event, the person that the invasion meant to topple, Fidel Castro, is still in power. To understand the origins of the invasion and its ramifications for the future it is first necessary to look at the invasion and its origins. Part I: The Invasion and its Origins. The Bay of Pigs invasion of April 1961, started a few days before on April 15th with the bombing of Cuba by what appeared to be defecting Cuban air force pilots. At 6 a.m. in the morning of that Saturday, three Cuban military bases were bombed by B-26 bombers. The airfields at Camp Libertad, San Antonio de los Ba?os and Antonio Maceo airport at Santiago de Cuba were fired upon. Seven people were killed at Libertad and forty-seven people were killed at other sites on the island. Two of the B-26s left Cuba and flew to Miami, apparently to defect to the United States. The Cuban Revolutionary Council, the government in exile, in New York City released a statement saying that the bombings in Cuba were . . . carried out by 'Cubans inside Cuba' who were 'in contact with' the top command of the Revolutionary Council . . . . The New York Times reporter covering the story alluded to something being wrong with the whole situation when he wondered how the council knew the pilots were coming if the pilots had only decided to leave Cuba on Thursday after . . . a suspected betrayal by a fellow pilot had precipitated a plot to strike . . . . Whatever the case, the planes came down in Miami later that morning, one landed at Key West Naval Air Station at 7:00 a.m. and the other at Miami International Airport at 8:20 a.m. Both planes were badly damaged and their tanks were nearly empty. On the front page of The New York Times the next day, a picture of one of the B-26s was shown along with a picture of one of the pilots cloaked in a baseball hat and hiding behind dark sunglasses, his name was withheld. A sense of conspiracy was even at this early stage beginning to envelope the events of that week. In the early hours of April 17th the assault on the Bay of Pigs began. In the true cloak and dagger spirit of a movie, the assault began at 2 a.m. with a team of frogmen going ashore with orders to set up landing lights to indicate to the main assault force the precise location of their objectives, as well as to clear the area of anything that may impede [Map of Cuba was here] the main landing teams [Link to Map to be added when when they arrived. At time permits] 2:30 a.m. and at 3:00 a.m. two battalions came ashore at Playa Gir?n and one battalion at Playa Larga beaches. The troops at Playa Gir?n had orders to move west, northwest, up the coast and meet with the troops at Playa Larga in the middle of the bay. A small group of men were then to be sent north to the town of Jaguey Grande to secure it as well. (See figure 1). When looking at a modern map of Cuba it is obvious that the troops would have problems in the area that was chosen for them to land at. The area around the Bay of Pigs is a swampy marsh land area which would be hard on the troops. The Cuban forces were quick to react and Castro ordered his T-33 trainer jets, two Sea Furies, and two B-26s into the air to stop the invading forces. Off the coast was the command and control ship and another vessel carrying supplies for the invading forces. The Cuban air force made

Importance of Rhetorical Theory in Communication Essays

Importance of Rhetorical Theory in Communication Essays Importance of Rhetorical Theory in Communication Essay Importance of Rhetorical Theory in Communication Essay Importance of Rhetorical Theory in Communication â€Å"What do you think about Rhetorical theory? Do you think, it’s something essential for our speaking, something we can’t do without? † – that was the start of my writing this essay, the first question that aroused in my mind, when I started it. Why should I write about the thing I even can’t feel, touch or taste. Is it really so important? Before reading some works and watching some videos in the light of Rhetorical theory, I couldn’t find in my head the answer to this question. So I started to ask parents, friends and nobody could give me a definite answer. As a result the start of my work was much more than pessimistic. Unfortunately, I couldn’t attend your lectures on that subject, and in fact, I’ve never paid so much attention to that subject. I didn’t know what to write about. But watching the links you had sent us, I found out that there was something that is really good to know, to learn and to use in our everyday life. Aristotle defines the rhetorician as someone who is always able to see what is persuasive. We can say that if we learn the â€Å"science† of Rhetoric we’ll be able to persuade people. But do we really need this? In my opinion, when a person hears that he/she will have the capacity of persuading anybody of anything, what thoughts appear in his/her mind? I think not only good one. So this capacity can be used both for good and bad purposes, it can have great benefits as well as great harms. Aristotle himself considers it useful, but is it really so? Being 21 years old, and having studied at our faculty for almost 5 years, I know for sure language is a weapon. As any other weapon it should be kept in good hands. Trying to learn the most important points of Aristotle’s Theory I can say that it’s great, interesting, though written hundred of years ago, modern, exciting and I can continue the list of epithets. I really want to learn the art of speaking; I think I lack this capacity. While reading, many times I asked myself why, so to say, â€Å"bad hands† learn the ability of this â€Å"weapon† so quickly? In the last several weeks I studied the works of two scientists – Aristotle and Kenneth Burk – on the question of Rhetorical Theory. A â€Å"pioneer† in this sphere we can call Aristotle, of course. I always admire theories, methods that can work out for centuries. That’s really a factor, that a person discovered something revolutionary. His great contribution to the study was done by his trilogy Rhetoric. In these books scientists usually point out two main divisions. The first division consists in the distinction of Three Means of Persuasion. As we know, speech consists basically of three things: the speaker, the subject that is touched in the speech, and the listener to whom the speech is addressed. According to Aristotle that’s why only three means of persuasion are possible: 1) In the character of the speaker, ) In the emotional state of the hearer, 3) In the argument itself. The second division concerns the three species of public speech. The first species is defined as deliberative species. Here belong speeches that take place at some meetings, assemblies and so on. In this species the speaker either advises the audience to do something or warns against doin g something. Accordingly, the audience has to judge things that are going to happen in the future, and they have to decide whether these future events are good or bad for the community, whether they will cause advantage or harm. As an example of this kind of speech I can call a well-known address of the 32nd President of the US, Franklin Delano Roosevelt, to the members of the 77th Congress. I think that’s an excellent example, because this speech is full of the elements – metaphors, retrospectives into the history of the USA, possible outcomes in different situations – all this press exactly on necessary points. The second species is judicial species. By the name we can understand that it concerns speeches that one can hear in a court. The speaker either accuses or defends somebody. Naturally, this kind of speech treats things that happened in the past. The audience or rather jury has to judge whether a past event was just or unjust, according or contrary to the law. In this species the right use of means of persuasion play a great role, I think. What I mean is that a lawyer should arrange and explain these past events in such a way, so that jury believes they’re just. So the level of knowing these means can sometimes turn a guilty person into an innocent one. And Hollywood provides us with a number of such examples. To my mind the best movies, where we can observe a brilliant usage of the Language are The Devil’s Advocate and Law Abiding Citizen. And lawyers sometimes use the third species of public speech that is epideictic. It praises or blames somebody; it tries to describe things or deeds of the respective person as honorable or shameful. While the deliberative and judicial species have their context in a controversial situation in which the listener has to decide in favor of one of two opposing parties, the third species does not aim at such a decision. Aristotle wrote his books centuries ago, but it’s still very up-to-date. The second theory was written in the 20th century. So it’s really very modern. Its author is language expert Kenneth Burke. Unlike Aristotle, whose means of persuasion were based only on verbal elements, Burke included nonverbal elements into his theory. Its main points are that any message in the language can be analyzed with the help of â€Å"Dramatistic Pentad† – that is the name which Burke gave to his method. To this method one very famous quote is appropriate: â€Å"All the world’s a stage, and all the men and women merely players! † Burke said that we choose words because of their dramatic potential, and that we each have preference for particular parts of the pentad. These elements of the pentad are: scene, act, agent, agency and purpose. Scene is a situation, the place where the action of the act occurs, something like a container that include occasion, event, time. Some people believe that changing the scene changes everything else. Act explores what happened, what took place or what someone consciously did. Agent is the person or group of people who perform the act. Agency is the technique or method by which the agent achieves their goals. Purpose is the reason that the agent acts, the outcome they are seeking from what they do. Sometimes it’s obvious and in the open, at other times the agent’s purpose may be covert and hidden. Burke also noted how you can understand the message by observing how pairs of these elements interrelate in ratios (scene-act, agent-agency, purpose-act and every other combination available). I would like to show how this method works on one message that has made a great impression on me. So this message is The Montana Meth Project. I can say for sure that The Montana Meth Project is one of the greatest campaigns that have ever taken place in the history. This campaign was developed by Tom Siebel, a retired billionaire who applies marketing techniques to social problems. Right these techniques are of great interest to me. The reason for this project was the destructive influence of methamphetamine epidemic in Montana. People will say that every region has the problem of drugs, why should we call it epidemic. But it really was this. Almost 50% of young population of Montana was meth users. The most shocking for me was the fact that only few in the state knew about this problem. But still, why should we call it epidemic? Before answering we should know what â€Å"epidemic† is. Collins Dictionary says the following: a rapid development, spread, or growth of something, especially something unpleasant. That’s it. Taking drugs means not only use of them. We should always keep in mind that drugs cause other â€Å"unpleasant† things: robbery, murders, prostitution, health problems and it’s not the full list. The community is ill. It needs help. For Montana this help came. Tom Siebel chose the best way to help the state – to show the truth. Besides direct active social work with the target population (12- to 17-year-olds in Montana who have never taken drugs) marketing methods of the campaign included shock-ads, short videos that show the horrible, destructive influence of meths on the appearance, health, private and social life of the addicted person. The campaign’s slogan is ‘‘Not Even Once’’ and its goal is to discourage young people from trying the drug. The campaign has received both praise and criticism for its techniques. I would like to show how Burke’s Theory works on the example of these shock-ads. The most shocking for me were three of them Bath Tub, Parents and Boyfriend. Bath Tub shows a teenager preparing to go out in the evening. While showering she sees blood and a naked meth user crouching beside her. We understand that this meth user is this girl in her future as a meth addict. Parents shows a teenager violently trying to enter his locked home with his frightened parents huddle inside. As he screams and bangs on the door, the voice of his pre-meth self tells how he gets along with his parents and how they trust him. The episode â€Å"Boyfriend† depicts us young lady, a meth-user who has to prostitute for money. While her client gives money to the boy, she says: â€Å"I love my boyfriend so much, he does everything for me†. This cruel, on the one hand, and true-to-life videos, on the other, persuade us very good that we shouldn’t try drugs Not Even Once. If to look at them in the light of the Dramatistic Pentad, we can name the following elements: the agent is a teenager; the scene includes places and situations in which a teenager may find him/herself; the act is using meth –either doing it or not. The purpose is choice, being an independent person by deciding between two acts. The agency is being able to see both options. If to see at the project in the light of the theory of persuasion, we can point out several elements that strengthen the effect of persuasion: 1. The project has a well-defined target population. 2. Creators use such sources of persuasion that will definitely work. 3. There are dramatic before-and-after shots of meth users to show the drug’s devastating physical effects. Though the project was sometimes badly criticized, it has its positive outcome: the meth use considerably dropped and as result the number of crimes dropped, too. Teenagers started to realize that using drugs is â€Å"uncool†. There were attempts to replicate this project in other states, but there is a problem. Such campaigns need great funding. Government doesn’t have enough money to do it. In the history of the US there were other remarkable anti-drug campaigns. For example, Nancy Reagan’s â€Å"Just Say No† campaign. It took place in the time of Reagan’s presidentship. There were used similar ways of persuasion. The most interesting thing for me was, that this project was used in the whole country. And once the first lady even tried to make it international. The second interesting thing is that in their videos besides teenagers, who were saying NO to drugs, sometimes included famous people. They also said NO on TV, they so to say gave good example. There also were written several songs for the support of this campaign. In the end, I want to say that now I know the answer to the question I started with. Rhetoric is an important part of our life. We should now what and whom and when to speak. Ancient and modern scientists did tremendous work. There a number of different theories, that can help us to achieve our goals. We just should learn them and then nothing is impossible.

Privacy and Security in E-Commerce Assignment Example | Topics and Well Written Essays - 1000 words

Privacy and Security in E-Commerce - Assignment Example An overly secure environment looks into the security of the transaction by creating passwords and logins in order to ensure privacy and confidentiality of the details of the transactions. In cases where e-commerce involves financial transactions, the risk of loss of money becomes high hence making security issues key to e-commerce. However, both open and overly secure environments have both advantages and disadvantages. There are various advantages of conducting business in open environments. First, users will not require login and passwords in order to navigate on the websites. Paying for items or making orders will not require one to give login for identification purposes. This makes the process easy and faster compared to a secure environment where login is required. The graphical user interface of open environments is simpler and easy to use hence cause customer satisfaction and convenience (Becker, 2008). Cost advantage also arises in an open environment. There is no cost involv ed in developing a secure environment thereby reducing the need to engage experts in developing the site. The costs of hosting such a website are also lower compared to that of an over security environment which requires shrewd experts to develop. However, the cost may arise where customers sue the business for protection purposes. On the other hand, browsing in an insecure open environment is characterized by various drawbacks. To begin with, the computers can be hacked thus infringing on private information. This may make the future transactions insecure and further cause loss of resources. Moreover, it would be easier to get computer virus attacks, which could stall operations and further cause loss of data that may be expensive to acquire. In addition, a company can be faced with innumerable cases from customers for violation of privacy. Because of the multiple suits, the company risks spending colossal amounts in compensating the customers. In instances that the transactions in volve payment of money or transfers of money, open environments are inappropriate because unauthorized third parties might access the customers’ private information. There are cases in which customers have been defrauded money hence causing panic and financial losses to the parties. If this happens, the customers’ confidence and trust are lost hence making open environments riskier and disadvantageous. Similar to an open environment, an overly secure environment also has several advantages and drawbacks. On the side of the advantages, overly secure environment makes customers feel secure therefore promoting online sales. The high number of sales increases the revenues and reduces transaction cost associated with physical transactions. The businesses in ensuring security further achieve their fiduciary obligations of making their customers secure and hence get shielded from legal cases that may arise. A feeling of security encourages repeat purchases. Secondly, overly s ecure environment ensures that the business information is protected from hackers and crackers. When online purchases are made in an open environment, the business equipment and information will remain confidential from being stolen.  

Arrow Electronics Essay Example | Topics and Well Written Essays - 1500 words

Arrow Electronics - Essay Example Zeus to military and aerospace customers, wile, A/S & Anthem to industrial customers. The two other groups were product driven and they are Gates/Arrow distributing and selling primary computer systems, peripherals and software, Capstone electronics passive components. In all the groups Arrow/Schweber (A/S), the largest of Arrow's working groups having higher levels of technological expertise through technical certification of its field sales representatives (FSR). A/S operations were configured by branch, headed by General Manager includes Field sales and inside sales representatives, products managers, field application engineers and others. Overall six VP's oversaw A/S's 39 branch mangers. Arrow electronics was a broad line distribution of electronic parts including semiconductor and passive components, under the leadership of Stephen Kaufman and reached the number one position among electronics distributors by 1992. Most of the distribution companies' worldwide passing through co nsolidation phase and small number of large companies capturing the top tier of the markets by 1997. Arrow's nearest competitors in 1996 is Avnet Inc. having sales around 20% less than Arrow during the year. Other competitors of Arrow, are Future electronics, Pioneer standard, Wyle and Marshall Industries and all have only quarter size of Arrow in total sales volume and earned less than Arrow's largest operating group. Arrow is making profit and earned more than $6.5 billion in sales in 1996. This situation shows Arrow position is very strong in the market having only one genuine competitor Avnet Inc. Creating more value. Basically distributors like Arrow's relationship and dependence with suppliers are vice-versa where both depend on each other. In an electronic industry where top 10 suppliers controls 80% of products, A/S's suppliers list included 56 companies in 1997 and growing. This shows that A/S is not solely dependent on top suppliers or selected few suppliers but effective management of large number of suppliers is not an easy job and requires better networking which incurs high cost. A/S's largest supplier Altera, the manufacturer of proprietary programmable logic device (PLD's) supplies 80% of its products through two distributors capable of providing value added programming required by individual customers. Large suppliers like Intel, Taxes instruments and Motorola are the other 3 of the big four suppliers for the A/S. Now before analyzing A/S on the basis of value provider, we should first understand what is value chain and how it work What is value: The value chain is a system of interdependent rather than independent activities. The way one activity is performed usually has an impact on the way other activities and undertaken. The ability to coordinate the linkages enhances the scope of cutting costs or increasing differentiation. The first step is to identify all the value chain activities that are relevant to the business. The value chain must be defined broadly enough to include all the activities that influence profitability. Once companies like Arrow's identifies how profits are distributed across the industry value chain, it has a better idea of how to reconstruct the value chain to improve performance. Indeed new business models emerge by virtue of their superior ability to create and deliver value. A company can create a stronger competitive position for itself on the value chain by addressing important issues like: How value is being captured; The gap