Implementation of Transnational Strategy Research Paper

Implementation of Transnational Strategy - Research Paper Example With all its advantages to the organization, a transnational strategy has numerous problems with the organization. These challenges may include; Culture diversity; Global businesses have a market in different foreign countries worldwide. Meeting the needs of these various foreign countries is a challenge because different cultures come with different preferences. Operating with a single strategy, for example, marketing will be a challenge because one cannot advertise something like pork to Muslims (Simon Harris, 2010).Unexpected additional costs; It is better for a subsidiary to manage its expenses and activities than the head office to do the same.Different locations will have different expenses and legal requirements and there it is always difficult to budget for all subsidiaries at once without considering their business environments. Political influences; Global businesses will involve exposure to different political environments. The political environment will determine the succ ess of the strategy. In the case of unfair political interventions in various markets, the strategy fails but when the political influence favors the global business, the strategy implementation succeeds.Communication barriers; Global business involves communicating the business values and strategies. There is a need for a fundamental communication language and understanding of the foreign languages.  Subsidiary managers, for example, need to be trained to understand the languages in the countries they are representing their company

Wine project Essay Example for Free

Wine project Essay Moderate cool climate, annual average temperature 10 Celsius. Valleys can be very rainy and windy. Soil Composition Very Calcareous soil, limestone. The soil has perfect balance between permeability and the ability to store humidity from the rain in case of drought. Type of wine A dry sparkling Champagne. Character of the wine Fresh and complex. Has a taste of green apples and nuts. Food Harmony Pol Roger is good with for example oysters and caviar. The saltiness goes very well with the freshness of the champagne. Also nutty cheeses like Edam goes well with the nutty taste of this exclusive Champagne. This match can be too strong for some consumers, while others find it an interesting match. Commercial argumentation One of the best champagne there is with a blend of Pinot Noir and Chardonnay. Pol Roger is not only a wine, it is the gentlemen’s champagne, it gives the consumer a feeling of high excellence. As Winston Churchill would have put it â€Å"In victory, deserve it. In defeat, need it! † The vintage of 2000 is the most popular at the moment, an excellent harvest year. It has a great structure, maturity and perfectly dry. It also has a freshness that makes it a perfect choice for example appetizers like oysters and caviar. Also a good wine to match with dishes containing shellfish, fish or light meat. Cost Sales price Cost sales price: 1149 SEK=132,4 â‚ ¬, sales price 132,4*3=397 â‚ ¬ References Climate Conditions. (2010). Retrieved on August, 19th, 2013, from Systembolaget: http://www. systembolaget. se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/champagne/ Soil Composition. (n. d. ). Retrieved on August, 19th, 2013, from Sunny Brown, Winegeeks: http://www. winegeeks. com/articles/139 Character of the wine. (2010). Retrieved on August, 19th, 2013, from Systembolaget: http://www. systembolaget.se/Sok-dryck/Dryck/ Cost Sales Price . (2010). Retrieved on August, 19th, 2013, from Systembolaget: http://www. systembolaget. se/Sok-dryck/Dryck/ NAME Chateau Le Pin 2007 Country France Region Right Bank, Bordeaux Subregion Pomerol Village Libourne Estate vineyard Chateau Le Pin Grapes varieties Merlot Climate Conditions Maritime climate, but with warmer summers and colder winters. Sometimes risk for Spring frosts. Soil Composition Clay and silt. A layer of sand covering mainly clay soils. Type of wine Red medium body Character Slightly herbal with a light style. Food Harmony. Goes well with Lam Racks with a cranberry sauce. The fruitiness of the wine and the sauce will make a good match and red medium body will be a good match for Lam Racks. Medium Pasta with tomato sauce with parmesan cheese (not creamy), the wine is soft and goes well with savoury flavour of parmesan. To be on the safe side a softer cheese than a hard cheese as parmesan could be chosen to the pasta. The high umami and saltiness in Parmesan can sometimes counteract the impact of umami of the wine. Commercial argumentation This medium body Merlot wine is one of the most exclusive on the market. This small Pomerol-vineyard (2,7 hectares) makes only a limited amount of wines per year and is known to be one of the world most prestigious vineyards. The vintage of 2007 in Bordeaux had an excellent harvest. It is a wine for consumers with the highest demands on taste and especially exclusivity. It goes well with pasta (not creamy sauces) and with lighter meat. It has a fruitiness that makes it go well with red fruit accompaniments. The exclusivity of the wine makes it a good choice to drink on its own or accompanied with only one cheese, maybe a hard savoury cheese like parmesan. Cost Sales price. 1200â‚ ¬ 1200*2+1600â‚ ¬ References Climate Conditions. (2010). Retrieved on August, 20th, 2013, from Systembolaget: http://www. systembolaget. se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/ Soil Composition. (n. d. ). Retrieved on August, 20th, 2013, from Sunny Brown, Winegeeks: http://www. winegeeks. com/articles/139 Character of the wine. (2013). Retrieved on August, 20th, 2013, from Bordeaux Traders: http://bordeaux-traders. com/fine-wines/wine/le-pin/ Food Harmony. (2013). Retrieved on August, 20th, 2013, from Fiona Beckett: http://www. matchingfoodandwine. com/news/pairings/20080226/. Food Harmony. Wine Spirit Education Trust. (2011). London â€Å"Wines and Spirits – Looking behind the label†, pages 6-8. Cost Sales Price . (n. d. ). Retrieved on August, 20th, 2013, from Winesearcher: http://www. wine-searcher. com/find/le+pin+pomerol/2007 NAME La Tache 2005 Country France Region Bourgogne Subregion Cote de Nuits De la Romanee Conti Village Vosne-Romanee Estate vineyard La Tache Grapes varieties Pinot Noir Climate Conditions Sunny, becalmed Soil Composition Limestone ridges together with clay Type of wine Red, complex Character of the wine Full body with a strong and powerful character. Food Harmony The food you are matching with a wine usually have a larger impact on the wine rather than the other way round. Therefor when consuming very exclusive wines like this it can be a good idea to rather match it with finger food rather matching it with food dishes. This wine is worth to be the centre of attention. The interesting thing with complex wines is that you can get the most amazing flavours when matching with the right dish. It is hard to know exactly before you match it how the reaction will be. Therefore it can be interesting to match this wine with finger food. Here are some examples that the finger food can contain of: The full body of the wine makes it go well with red meat (steak) or game meat. It would be nice to match this wine with some salty chips or peanuts. The saltiness will help soften this complex full body wine. Some finger food with acidity could be interesting that may be able to increase the fruitiness and sweetness in this wine. I can also help to decrease the perception of acidity. Commercial argumentation La Tache is well known Vineyard on the sunny ridges of the Cote de Nuis Valley that over the years produced a lot of high quality wines. This red Pinot Noir wine is a complex wine from the great harvest of 2005. The character is strong and powerful which makes it an excellent choice for red meat and game. It is a very exclusive wine that can be stored for a long period of time, but is also good to drink now. Cost Sales price 3800â‚ ¬ *3=11400â‚ ¬ References Climate Conditions. (2010). Retrieved on August, 20th, 2013, from Systembolaget: http://www. systembolaget. se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/bourgogne/cote-de-nuits/ Soil Composition. (2010). Retrieved on August, 20th, 2013, from Systembolaget: http://www.systembolaget. se/Dryckeskunskap/Kartboken/#/kartboken/europa/frankrike/bourgogne/cote-de-nuits/ Character of the wine. (n. d. ) Retrieved on August, 20th, 2013, from Divin DRC RESEAUCONSEIL: http://www. vin-drc. com/fr/69-la-tache-2005. html Food Harmony. (n. d. ) Retrieved on August, 20th, 2013, from Divin DRC RESEAUCONSEIL: http://www. vin-drc. com/fr/69-la-tache-2005. html Food Harmony. Wine Spirit Education Trust. (2011). London â€Å"Wines and Spirits – Looking behind the label†, pages 6-8. Cost Sales Price (n. d. ). Retrieved on August, 20th, 2013, from Divin DRC RESEAUCONSEIL: http://www.vin-drc. com/fr/69-la-tache-2005. html NAME Carneros district Mondavi 2010 Country USA, California Region Napa Valley Subregion Carneros Village Oakville Estate vineyard Robert Mondavi Grapes varieties Pinot Noir Climate Conditions Long hot and dry summers with cool fogs, mild winters Soil Composition The grapes are grown on the famous terroir Rutheford Bench, which contains of Gravel, sand, silt and clay. The terroir is made of various size of sediment. Type of wine Red, sweet Character of the wine Crispy acidity with a tight structure. Fruity for being a Pinot Noir. Food Harmony Food harmony can be achieved by pairing this wine with dishes with hint of spice like crispy duck with some roasted beetroot. The sweetness and fruitiness goes very well with the spices. The wines fruitiness could also be accompanied with some combination of figs or cherry. Commercial argumentation This Californian wine made of Pinot Noir is an affordable wine with a good price. The estate of Robert Mondavi situated in Napa Valley is well known for its long term good quality wine. Napa Valley region is known to produce a lot of the best wines from USA. The long, hot and dry summers and mild winters makes this a safe choice that next to never makes the consumer disappointed. Easy to match with food, which makes it perfect to share a bottle when customers are eating different kinds of food. Dishes with high umami is usually hard to match with red wine. Because of the sweetness and fruitiness of this wine it can be a good alternative for those kind of dishes, like mushrooms, smoked meat and hard cheeses. Cost Sales price 27$=20,3â‚ ¬ 20,3â‚ ¬*3=61â‚ ¬ References Climate Conditions. (2010). Retrieved on August, 21st, 2013, fr. Systembolaget: http://www.systembolaget. se/Dryckeskunskap/Kartboken/#/kartboken/usa/kalifornien/north-coast/ Soil Composition. (2010). Retrieved on August, 21st, 2013, from Systembolaget: http://www. systembolaget. se/Dryckeskunskap/Kartboken/#/kartboken/usa/kalifornien/north-coast/ Character of the wine. (n. d. ). Retrieved on August, 21st, 2013, fr. Robert Mondavi: http://www. robertmondaviwinery. com Food Harmony. (2013). Retrieved on August, 21st, 2013, from Fiona Beckett: http://www. matchingfoodandwine. com/news/pairings/the-best-food-pairings-for-pinot-noir/ Food Harmony. Wine Spirit Education Trust. (2011). London â€Å"Wines and Spirits – Looking behind the label†, pages 6-8. Cost Sales Price. (n. d. ) Retrieved on August, 21st, 2013, fr. Robert Mondavi: http://www. robertmondaviwinery. com/index. cfm? method=pages. showPagepageID=5a5722bc-cc11-fb4f-713e-d64406fbae0csortBy=DisplayOrdermaxRows=12page=1 NAME Laurent Perrier Grand Sicele Country France Region Champagne Subregion Tours-sur-Marne Village Epernay Estate vineyard N/A Grapes varieties Chardonnay slightly dominant together with Pinot Noir Climate Conditions Mild climate, rainy, windy with average temperature of 10,5 Celsius. The weather can be vey different from year to year. That is the reason why many Champagnes are a blend from different vintages, grapes and vineyards. Soil Composition Very Calcareous soil. The soil has perfect balance between permeability and the ability to store humidity from the rain in case of drought. Type of wine A dry Champagne with bright yellow colour Character of the wine A round and well-balanced wine with a character. Expressive aromas of white flowers and tropical fruits. Food Harmony Laurent Perrier Grand Sicele is good with for example oysters and caviar. The saltiness goes very well with the freshness of the champagne. â€Å"Mild slightly chalky cheeses can work well. The classic example is Chaource, a cheese which is often paired with champagne but a mild but flavourful cheese like Gorwydd Caerphilly is good too. Very mild cheese like Mozzarella is an undemanding but also slightly uninteresting match†. Commercial argumentation The roundness and taste of white flowers in its beautiful seductive bottle makes it a perfect choice for romantic celebrations. It is seductive with its fresh aromas of white flowers and fruitiness. Even though it is dry it can be a good match with unsweetened strawberries, but also a good match

The Film Camila :: movie films movies

Camila Camila is an Argentinean film set in the mid 19th century, during the Rosas regime. The film focuses on the lives of a young girl, Camila, and her Jesuit priest Ladislao Gutierrez. Camila and Ladisalo fall in love and the film follows their troubles. Through following the events that happen with Camila and Ladisalo, the director shows how restrictive and devout followers of Rosas were and of the resentment against him.   Ã‚  Ã‚  Ã‚  Ã‚  The unjust ways of the Rosas regime were illustrated passively. Instead of having Rosas a central character issuing orders to be carried out, Rosas was instead placed in the background of the film. You would see Rosas through the actions of the church, military, and of the common people. His picture adorned the towns, everyone was to wear a red ribbon symbolizing their loyalty to Rosas. His supporters spoke of him proudly while those against him had to hide in silence. To illustrate the inherent problems of the Rosas era, the director chose to show the injustices through the ordeals of Camila and Ladislao.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, in everyday life, Rosas demanded public showings of loyalty. Every citizen had to wear a bright red ribbon symbolizing their faith in their leader. Slaves, commoners, and even priests had to wear this ribbon. Through the execution of the bookseller, the tyranny of the Rosas regime is clear. He will tolerate to questions to his authority or allow anyone with a dissenting opinion to speak without fear of retribution. At the end of the film when the two young lovers are captured, Rosas rears his head again. Wishing to set an example to inspire terror into the masses, he doesn't hold Camilas execution even with the knowledge that she is pregnant. To further illustrate this point, the film makes it appear that Rosas is operating directly in contrast with the blessings of god.   Ã‚  Ã‚  Ã‚  Ã‚  While never specific in

Humanity versus Virtual Reality Essay -- William Wordsworth Technology

Humanity versus Virtual Reality . . . Aiding this process was a definition of information, formalized by Claude Shannon and Norbert Wiener, that conceptualized information as an entity distinct from the substrates carrying it. From this formulation, it was a small step to think of information as a kind of bodiless fluid that could flow between different substrates without loss of meaning or form. Writing nearly four decades after Turing, Hans Moravec proposed that human identity is essentially an informational pattern rather than an embodied enaction. —N. Katherine Hayles, "How We Became Posthuman" William Wordsworth was well aware of the effect of technology upon human beings. Of course he would have been speculating had he tried to predict what life would be like in the 21st century; he could not have predicted the internet, for example. As one reads contemporary literature, particularly that which deals with virtual reality or the cyber-punk genre, one begins to see the ways in which Wordsworth's romantic thinking has infiltrated writers' and artists' perception of reality and the human mind. In Wordsworth's The Prelude (1805), Book Twelfth, the poem of primary interest in this essay, Wordsworth questions and contemplates the relationship of the external world with the human mind and perception, which becomes a question about the human soul. Virtual reality and Wordsworth's romanticism have this in common: they are interested in the relationship of the human being with his environment. Virtual reality involves the sensory stimuli of a person in an artificial environment. For Wordsworth, that which gives meaning to the human experience is the environment that is as real and as genuine as the person interacting within the... ...tities. That which gives us the energy to live and continue creating a society in which we want to live comes from something much larger than science. Reason and logic fail in giving humanity's quest for meaning an answer that is satisfactory and complete. The truth is not compiled or realized with an ordered inquiry; scientists will never find an equation for love. People must look beyond logic in order to realize the extent and the meaning of life. Works Cited Hayles, Katherine N. Prologue. How We Became Posthuman. Chicago: University of Chicago Press, 1999. Stephenson, Neal. The Diamond Age. Or, A Young Lady's Illustrated Primer. New York: Bantam Spectra, 1995. Wordsworth, William. "Book Twelfth." The Prelude. 1805. The Prelude: 1799, 1805, 1850. Eds. Jonathan Wordsworth, M.H. Abrams, and Stephen Gill. New York: WW Norton & Company, 1979. 436-456.

Discussion: Risk Mitigation Control Essay

When it comes to risk management, risk mitigating controls are the key to reducing threats to the network infrastructure. These mitigating controls can be found within standards, such as ISO/IEC 27001, and suggest measures to take in order to reduce risk to an organization’s assets. It is important to understand what each of these controls are in regards to risk management as well as the types of assessments used in determining the proper methods in protecting the infrastructure of any network. An asset is any tangible or intangible economic resource that can be owned or used to produce value. These range from hardware and software to personnel assets. Threats may be man-made, accidental or an act of nature, which can cause potential harm to the network. Mitigating controls are put in place to significantly reduce either the chance or penalties of a threat. Types of controls, that an admin can implement, are login identifiers, system and data audits, firewalls, encryption, and session timeouts. All of these controls help to prevent, defect, and correct the network from potential threats. Identifiers are simply authentication methods used to gain access to a network. Audits need to be completed to investigate the activities of personnel as well as identify the status of the overall network. Firewalls must be put in place to protect the network against unwanted users and bugs. Encryption should be used to ensure all data traffic is protected from prying eyes or individuals scanning the network for information they can steal or abuse. Lastly, a policy implementing session timeouts must be enforced to hold all users liable for not properly locking their computers when walking away from it. All of these controls ensure a greater protection not only for the network, but also for the information or data passing along its highways. Thank you for coming out, God bless†¦. Goodnight.

Daily Telegraph Essay Example

Daily Telegraph Essay Example Daily Telegraph Essay Daily Telegraph Essay I have read a broadsheet article and a tabloid article on smacking, the broadsheet is the Daily Telegraph and the tabloid the Daily Mirror I will compare them both and write how effectively they present the issue of smacking. People likely to be reading a broadsheet will be the more educated people in the community who have a greater understanding and people likely to be reading the tabloid will be the slightly less educated people.The Daily Telegraph uses a heading that has the word urged, which is a suggestion not an instruction therefore is the issue very serious? It also says smack children, which gives no suggestion of excessive violence. This article uses statistics to try and show the seriousness of the problem it says 9 out of 10 parents thought mild corporal punishment was acceptable, they say 9 out of 10 because it makes you think and it sounds more than 90%. Using these statistics only considers the parents view it also does not specify what mild, means. These statistics are also only taken from a newspaper poll they are not government published results.The newspaper uses celebrities like Esther Rantzen and she says she regretted hitting her children because they did not get close to her she also says that her parents hit her and she rebelled against them and now she is a television presenter, so has smacking done her any harm. The paper also quotes Peter Dawson from the professional association of teachers who says his daughters were grateful, for him smacking them. He also says, if a small child is crawling towards the fire you should give them a good smack, which is a common sense example. Good smack, suggests the seriousness of the situation, but it does not specify what a GOOD smack, is .This comment is strategically placed at the end of the article so it is the bit you go away and remember and who could argue with a comment like that? The paper also uses a quote from the NSPCC who are experts on children and they believe that smacking can easily escalate into violent abuse, but I feel that they have made it a subjective matter because it is not an actual fact. The paper also tries to make the article balanced by asking teachers what they think and they say it is nonsense, to say that smacking can easily lead to violent abuse. This would reassure readers because teachers spend a lot of time with children often more time than parents and they are an authority figure so they should know what they are talking about.A pressure group called family and youth concern say it is just another attack on parental rights. Which could mean that parents have a right to hit their ch ildren. The paper also describes a leaflet, which says there are new ways of encouraging, parents to stop hitting their children but the wording is weak and suggests that the problem is minor. The newspaper quotes Penelope Leach who is against smacking and she asks parents not to smack their children for a week and then you will see the difference.The Daily Mirror is the second paper with an article on smacking I have read. This paper is a tabloid and is aimed at the less educated people in society it uses smaller more common and understandable words. This paper has a photo of two children which creates an immediate emotive response and it immediately contrasts to the broadsheet which has no photograph they leave it to your imagination.The children look fairly well dressed but they are bruised and cut, they look sad and the fact that they are well dressed shows that not only lower class children get beaten. The caption, which is written in bold type immediately, draws your attention to it. The caption says hands off, which is a very confrontational tone to create an emotive response. It also says mum or dad, which shows that either parent can beat their child the most extreme line used in the caption is violent nightmare, which shows the extremes of the abuse these children are facing. The caption also states that even younger, children get beaten than those in the photo who are about nine years old.The headline seems to be more effective than the broadsheet headline it says pressure growing, which is more immediate and of greater concern. The article is written by Roger Todd, who does not have a title unlike the writer of the broadsheet article, this could be because the issue is more important than the person who writes it. The article starts with a conversational tone which is in no way threatening and so draws the audience in but by paragraph three the tone becomes more serious as the paragraph ends with it is deadly serious, deadly, hints at the violence to come later on in the article and so keeps readers interested. In paragraph four the paper introduces a pressure group, called EPOCH, much like the broadsheet does, pressure group, suggests that the group is highly organised because it has to be because the problem is so wide spread.The article goes on to say that the department of health is spending 200,000 on a study of child beating, this is a lot of money and so suggests there is a big problem and the Telegraph informs its readers of this. The article also says the Scottish law commission has probed, the issue suggesting a detailed examination. The paper also tries to lay the blame on the parents if they have naughty children, it says a child who behaves unspeakably, in a shop for example is likely to be bribed, by its parents to shut up so it knows that if it is naughty it will get something, whereas a well behaved child does not get anything and seems to be ignored. In paragraph thirty the paper highlights injustice for some children, which questions whether parents who are teaching the child right from wrong actually recognises the difference themselves. In paragraph thirty-one a system of praise and reward is written about and claims to have children eating out of your hand. This paper seems to offer more help to parent readers by giving advice unlike the Telegraph. The Mirror even offers a helpline to parents in need of advice on handling their children.Overall I think the Daily Mirrors article is more effective because it uses more violent language which makes the reader read on and also makes the reader more emotional about smacking and should convince them that smacking is wrong. The Mirror is a bit sensationalist because it goes a bit over the top. The Mirror is more for the children and biased towards them whereas the Telegraph is more balanced but cleverly creeps over to being against smacking. The Telegraph provides a broader look at smacking and uses a slightly less violent tone without redu cing the seriousness of the article. So overall I think the Mirror is more effective but the Telegraph provides a more balanced and broader look at the situation.

The Russian Revolution of 1917 essays

The Russian Revolution of 1917 essays This essay aims to discuss the consequences and significance that the Russian revolution in 1917, brought to the world and in Russia. It covers issues such as the changes in Russia and the world. Firstly, it looks at the changes in Russia. Secondly, what actually didn't change in Russia. Thirdly, which of these changes was predominant. Fourth, the consequences of these changes to the rest of the world. Lastly, how these changes affected the world and the significance that these changes brought. The Russian Revolution altered the lives of the Russians by overpowering the Tsar, because of the hardships they experienced under his rule. They believed that with this they could have more freedom of speech in which they could have a say on how their nation would be governed and also a fairer share in the wealth of their sovereign state. The revolution in Russia was then led by Lenin who had modified their lives. This included women being given the same rights as men, because women under the Tsar's rule, were considered second class citizens. Which meant that they can't get jobs, every signing of documents and procuring of properties would need to be approved by the husband or the father. Other modifications brought about by the Russian revolution were; workers having power in the factories, banks taken over by the state, debts to foreign governments remained unpaid, rich people gave up their money to help the less fortunate, people had to have the same amount of wage regardless of what position they hold in the workplace, divorce was made easier in which all that couples had to do was to ask for it, the calendar was made the same as the rest of Western Europe, the use of courtesies such as "Sir", and "Count", were abolished. Lastly, procedures in the court of law were made simpler in the hope that justice would more likely prevail. In addition to this Lenin put his own managers in factories to impose strict discipline to the workers. Tra...

How to Write an Advertisement Critique Essay

How to Write an Advertisement Critique Essay Writing an Advertisement Critique Essay What is an advertisement critique essay? How to start an advertisement analysis: Tips on how to start How to write an outline How to write a thesis for an advertisement critique essay How to write an introduction Tips on how to write an introduction and thesis How to write body paragraphs Tips on body writing How to finish an advertisement critique essay Tips on conclusion writing Advertisement analysis revision: Tips on revision Advertisement critique essay sample Advertising plays an important role in todays world. There are people who depend on advertising for their livelihood while others have built multi-billion dollar companies from advertising. It is estimated that in a year, people spend up to $450 billion and for the U.S. accounts for a third of the above amount. Therefore, advertising is indeed an important sector. What is an advertisement critique essay? The above information is essential for an essay writer to develop their advertisement analysis. However, one should, first of all, understand what an advertising analysis is as well as its main features. An advertising critique essay can be described as a paper whose aim is to deeply examine an ad and provide a comprehensive analysis of the same. Its features are not different to that of other essays because it will have an introduction with a thesis statement, a body with several topic sentences, and finally a conclusion. However, you need to ensure your writing focuses solely on the ad and that you provide your verdict on the ad. How to start an advertisement analysis: Tips on how to start Every accomplished writer will tell you that starting an essay is the most difficult stage. The start will always present you with some challenges. However, as you keep writing, you grow as a writer and your increased experience will help handle and tackle any kind of paper. To start an advertisement analysis, consider the following tips: Choose an ad you understand and like to write on. Ensure you are familiar with the product being advertised. Vaguely describe the ad. Look at the ad keenly and note everything you find interesting or that captures your attention. Develop an argument you wish to express in your paper. Develop an outline. How to write an outline An outline is simply a map or a prototype of your paper. It should encompass your main ideas as well as anything you wish to have in your paper. It should also be structured into an introduction, a body, and a conclusion. This is essential because it helps you define the information that goes into each segment. Make your outline brief but thorough. This will help to make your work easier because you will simply be filling up data or information. Separate your points and make sure each stands on its own. How to write a thesis for an advertisement critique essay As already stated, you cannot write about an ad you do not understand. Therefore, first know what a thesis statement is and what it does before you get to how to write it. A brief explanation is as follows: a thesis statement is a statement carrying your main argument or the point you wish to express to your audience. The basic things you need to understand here include: Make it brief and clear. Ensure it is detailed enough to communicate your main point or argument. How to write an introduction An introduction is the most important part of your paper. It not only draws the attention of your readers but also ensures they are interested enough to read the entire article. You, therefore, need to ensure it is as interesting as possible. You should also make it brief but detailed enough to capture and communicate your main argument. The above simply means you need to include your thesis statement. Tips on how to write an introduction and thesis To better explain what the above section is communicating, consider the following tips: Start with a hook. A hooks aim is to capture the attention of your audience; it is always the first or second sentence. Provide a general summary of the ad. This includes the company, the product, etc. Include your thesis statement in your introduction. How to write body paragraphs Body paragraphs mainly build on your thesis statement. They help to expound your argument further by using other smaller arguments. While writing the body paragraphs, you need to ensure that each paragraph begins with a topic sentence. Topic sentences are then followed by supporting sentences which simply provide support or evidence to your topic sentences. Tips on body writing Use topic sentences to start your paragraphs. Typically the body should be 3-5 paragraphs long unless stated otherwise. Cite any information you include and that is not your original idea. Mention or indicate the ads targeted audience. Mention some of the strategies used in the ad to make it more appealing to the audience. Provide the textual strategies used in the ad. How to finish an advertisement critique essay In the conclusion, you need to recap or provide a summary of your paper including the arguments used in your paper. You also need to have a restatement of your thesis statement. The finishing of a paper is indeed important. You need to make it memorable and in a way that will be difficult for your audience to forget. Tips on conclusion writing For an advertisement critique essay, you need to consider the following tips as you write your conclusion: Recap your article by providing a small summary of your writing. Restate your thesis statement. Provide recommendations on how the ad could be improved. Discuss implications of the ad on the cultural, political, social aspects of the society. Advertisement analysis revision: Tips on revision Revising your articles should be an important and mandatory step as a writer. Revising means re-reading your article and correcting any mistakes you find in your essay. While revising your paper consider the following tips: Use online grammar checkers to help you correct some of the punctuation and grammatical errors. Give a trusted friend or family member your article to read and to offer genuine feedback. Cite any piece of information which is not original. Advertisement critique essay sample Coca-Cola is by far the most profitable soft drinks company. The company is not only adaptive but also keeps reinventing itself which makes it more adorable and gives the customers little chance of ignoring their products. Their new advert dubbed Taste the Feeling is indeed reminiscent of the company’s prowess in ensuring that clients keep buying their products. The ad is not only appealing but also prompts one to go get a Coca-Cola bottle. The Taste the Feeling ad not only and successfully unites all of the company’s products but also helps to showcase why the company is where it is. First of all, the ad is simple and is also fitted with appropriate captions which seek to explain every moment that could be spent with an ice-cold Coke. The audience is obviously the young consumers or the millennials whose lifestyle could accommodate the taste of Coca-Cola. It is also fair to say that the ad does achieve its purpose and goes ahead and uses characters whose lifestyle is reminiscent of the target audience. Secondly, the ad appeals to the emotions of everyone who is watching by including a series of emotionally charged moments. In all these moments, the ad shows a coke being enjoyed thus helping to calm the characters’ nerves down or to simply help them enjoy the moment more. Here, the company was trying to make secure its position as the leader in the soft drinks industry. Additionally, one can say that the company was also trying to endear itself to the customers even more. Thirdly, the message was also clear and one could sense the pleasure of drinking Coca-Cola. The goal was trying to show how the drink makes moments special and more even more nostalgic. By using this mode or direction of advertising, it is possible to get or to grasp the attention of viewers. Everyone will simply be wishing for the specialness of having an ice-cold Coca-Cola bottle whenever they are having or thinking of special moments. In conclusion, it is difficult to get a negative aspect of the ad. It not only captures one attention but also unites the products of the company. The theme which is simple and catchy is also something that is unforgettable and therefore, helps to make it more appealing. It is indeed difficult to beat this particular ad and other companies ought to be aware.

Web design project. Phebra, Australia Case Study

Web design project. Phebra, Australia - Case Study Example Phebra is a pharmaceutical company based in Australia. They specialise in medicines which are considered to be innovative for the hospital market. Their market place is tailored to serious and life-threatening conditions. They are specialists in their field. They have a range of pharmaceuticals to cater for the majority of conditions in the "serious" and "life threatening" categories.This project has arisen out of a need to review and improve the existing Phebra website. The task of the new look website will be to communicate the Phebra message in a simple easily readable format. As much information about the company should be placed on a single page, rather than splitting the information into separate pages. This should also make the site easier to navigate. As Phebra were previously known as PharmaLab, it could also be considered as a "rebranding" promotion. Therefore the look and feel of the new site is important, from the perspective of customer branding and effective marketing.T he existing design is based on a blue and white colour scheme. The main focus of the front page is the pull down menu which details the products on offer from the company. The site is fairly simplistic on the front page, in that the main sections include the business, products, ordering information and a contacts page. The main theme of the business is covered with the title "Life-enhancing medicines." This is quite effective. The news section on the left of the web page provides information on recent events. At the right of the home page a typical product is featured. The target audience is not obvious from the home page, even though the intended audience is hospitals. There are no links or information on current customers, even though they market to several countries. The areas Phebra cover is not easily identifiable from the home page information. The colour scheme is easy on the eye, and has a friendly outlook. The marketing message is good overall, but leaves room for improvement and could be more targeted. The information on the products however, is not easy to understand to the lay-person i.e. anyone who is not a pharmaceutical professional, and could be improved. Evaluation of existing design solution The existing design of the Phebra website is partly based on history, following the change in branding from "PharmaLab" to "Phebra". The site is well established and is attractive. The main problem with the site is that the information is quite technical and not understood by the everyday user. The site may be fine for pharmaceutical professionals, but in order for managers and the general public to find information a description of terms and products could be provided in a more user-friendly manner. They provide a useful contact us page, and the current format is suitable, as is. From a marketing perspective the text used does get to the point, but could do with a facelift. Their objective is to sell pharmaceutical products to hospitals in several countries. Therefore a simple statement about the products they sell is fine up to a point. However, in order to compete with numerous other companies in the same field, it would help to include demonstrations of products perhaps in flash movie format. Another way of gaining competitive advantage would be to include testimonials and a list of established customers. This would enhance Phebras reputation is a market leader in their field.

W200 Essay Example | Topics and Well Written Essays - 1750 words

W200 - Essay Example Because, the brothers were drunk the brothers do not think they should be held liable for causing the bodily harm to Carol. Even though Andrew and Bob are trying to pass off that they would have never committed this crime if they had not been drunk. The two of them still knew what they were doing despite being drunk. The crime against a person is that they were attempting to abuse, and scare Carol, but Carol ended up injured. When Carol ended up injured there was a criminal act committed. The criminal act was negligence on behalf of Andrew and Bob, but it was still a criminal act. Andrew and Bob can both be prosecuted on charges of criminal negligence. Because, Andrew and Bob were drunk they were negligent and caused harm to carol. If Andrew and Bob would not have been so childish to move the latter then Carol would not have fallen. Just because Andrew and Bob were drunk does not give them an excuse to shake the latter, and to move it off of the wall. This is the only reason Carol fe ll from the latter. Neither of the brothers made an attempt to catch Carol as she fell backward from the latter. So, Carol was seriously injured with a fractured skull. If Andrew, or Bob would have attempted to catch Carol as she fell from the latter, Andrew and Bob might not be facing criminal charges. However, neither brother attempted to catch Carol, so both Andrew and Bob will be brought up on criminal charges of negligently causing bodily harm to someone. The charge is negligently because they were not in their right states of mind. If Andrew and Bob had not been drinking, Andrew and Bob would not have moved the latter away from the wall, or at least attempted to catch Carol as she fell from the latter. B.) The criminal liability the brothers will face for the attack on Dennis is that they attacked a police officer. When a citizen attacks a police officer it is a criminal offense. Police officers are protected from the average citizen harming the police officer. When the two br others attacked Dennis the two brothers infringed upon the protections offered to police officers. Dennis can criminally charge the two brothers for an offense against a police officer. Andrew and Bob are also resisting arrest by kicking and cutting Dennis. If Andrew and Bob would have surrendered to the police officer then Andrew and Bob would not be in so much trouble. But Andrew and Bob were resisting the attempts of Dennis to arrest the brothers the brothers assaulted Dennis by kicking, and cutting him. The brothers then proceeded to run. When the brothers ran the officer could charge the brothers with resisting arrest. Then the brothers were also charged with the criminal offense of assaulting a police officer. This is of course on top of the charges for the criminal negligence on the assault of Carol. Now the brothers face more charges than they did prior to the officer coming to the home. Now the brothers have to consider what to do when they are arrested and brought up on mo re charges than the original charges. This could add more time on to the sentence Andrew and Bob faced for the criminal negligence in the attack on Carol. When Andrew and Bob negligently assaulted Carol the police allowed them to return home on bail. Then the police came back to arrest Andrew and Bob, but Andrew and Bob did not want to get arrested. If they would have just allowed themselves to be taken down to the

World-system on the hierarchy of China and Hong Kong Essay

World-system on the hierarchy of China and Hong Kong - Essay Example First, a theoretical framework for the concept of the world system has been constructed using current literature. Second, the political and economic history of China and HK has been examined. Finally, the development of China and HK since the 1980s will be compared. World-systems theory is a set of nested and overlapping interaction networks which focuses on understanding the development of multicultural territory labour division across core and periphery regions (Chase-duun, 1993, 1995; Wallerstein 1974, 2000). Wallerstein (1974) defines the world-system as a multicultural territorial division of labour, and defines two types: core and periphery. These are defined by the nature of their industries: core regions are characterized by capital-intensive, well-developed tertiary industries and periphery regions by labour-intensive primary and secondary industries. The specific claims of world-system theory can be separated into system structure and system dynamics. System structure defines the characteristics and relationships of the system components, with reference to core, periphery and semi-peripheral regions1. System dynamics concerns the processes of the upward or downward mobility within the structure (Shannon, 1996). When Mao Zedong established the People's Republic of China in 1949, the government's priority was the forcible redistribution of property (Kenneth, 1992). Marrin (1993) and other critics describe the first few decades after the creation of the Republic as being full of chaos, famine and class struggles. The Korean War induced the United States and United Nations to enforce a series of embargo punishments on China. Furthermore, the Soviet Union withdrew loans and technicians in 1960 due to a downturn in their relationship. The Great Leap Forward and the Cultural Revolution (1958-1976) not only paralyzed internal production and economic activities, but also separated China from the world-system economy (Marrin, 1993). Because China rigidly controlled international investments and trade, Hong Kong became the only port where China could buy foreign currency and items that were not obtainable locally (Miners, 1991). Hong Kong (pre-1980s) Hong Kong became a British colony at the end of the Opium War in 1842. Although its governor was appointed by Britain, colonial government did not promote any ideology to enhance its political legitimacy. Hong Kong has often been described as a free society (So & Kwitko, 1990). Colonial government adopted a "positive non-intervention" policy towards the economy while maintaining a competitive business environment to attract foreign investment, and pursued export-led industrialization in the early 1950s (Haddon-Cave, 1995). After China's political upheaval in1949, an influx of over sixty thousand refugees to HK (Hambro, 1955) brought substantial capital and labour resources, which were used to set up manufacturing factories. The embargoes imposed on Chinese trade in the 1950s helped subsidize the HK economy, with HK acting as a buffer zone between western countries and the Chinese market.

Cats and Girls painting by Balthus Essay Example | Topics and Well Written Essays - 1000 words

Cats and Girls painting by Balthus - Essay Example The essay "Cats and Girls painting by Balthus" explores Balthus's Cats and Girls painting. Farago in his article expresses similar misunderstanding where he likens the current state of media with Bathus’ works. Hence, implying for anything to have adequate and sizable audience ought to exhibit a certain degree of nudity though based on Bathus’ works the nudity of small girls could only being in the minds of pervert people. According to Bathus, his characters comprised of girls barely out of puberty whereby those who viewed them ought not to entertain thoughts of nudity that could attract somebody sexually because they were all children. This perception did not convince numerous scholars and especially viewers whereby some termed certain portraits extremely disturbing. Hence, prompting Metropolitan Museum of Art choose certain section solely for those works that were provocative such that viewers especially those with children could not visit towards those sections (Smit h). Smith in his article speaks plainly referring Bathus’ preference of depicting nude adolescents as â€Å"infatuation† irrespective of their age. Since, compared to varied mediums used by other artists he tends to exhibit unequaled preference of young nude girls though in his work they seem naà ¯ve and unaware of any strangeness of exposing themselves. Similarly, Gensler towards the end of his article contends Bathus’ images contrary to what he may imply; relay erotic content mostly associated with wicked imagination. especially when staring at teen girls. The affirmation of this is evident with the presence of a cat though to numerous viewers they may end up taking its presence literally but according to Gensler, it is a deeper assertion of sexuality. Hence, violating children’s privacy and sexuality whereby in the latter trying to exhibit a man can at will â€Å"access† budding womanhood (Gensler). This is highest level of provocation despite the artist trying to imply literally encompasses naivety of little girls and their love for cats. Conversely, Magada-Ward despite finding Bathus’ works depicting unequaled provocation especially concerning the sexuality of young girls; she adopts point that is more neutral by comparing what other interpreters have cited about true intend of the artist. Since, this is what matters despite viewers bearing their own interpretations. In her interpretation while taking care of layperson’s perspective, Bathus through his works he presents the age gap when a girl is trying to discover herself before entering to full womanhood (Magada-Ward 26). Hence, the presence of mirrors that serve the purposes of â€Å"metaphors for the pleasure of self-recognition3† and â€Å"vehicles for self-comprehension4† whose presence in the artworks is imagery as a reflection of one’s status similar to the girls once they are studying themselves (Magada-Ward 26). Magada-Ward b esides analyzing Bathu’s implication, she offers her interpretation and criticism that almost aligns with that of layperson though hers is a bit mild. This is because of her recognition that artworks play the role of arousing people’s tensions into retaliations, which differ across individuals based on morals and what one deems to be

SOCIAL SCIENCES APPLIED TO HEALTH & NURSING Essay

SOCIAL SCIENCES APPLIED TO HEALTH & NURSING - Essay Example The profile of the patient can be found in the appendix at the end of this study. Like any other research study involving human a consent form is given to be filled up by the relative or the participant itself. A consent form 1 includes the following details: reason for the study; what specifically is being tested; why was the subject selected; and what exactly is required of participants. Consent form 2 includes the potential risks / potential benefits; anonymity; right to decline or withdraw; who to contact if concerns and a copy for patient ( www.nmc-uk.org, 2004 ). This paper includes a different approach in having a healthy life throughout the entire life span. The shift from treating the disease to preventing the disease has helped a lot of people understand their risk of having a disease. A person health is affected by the following factors; environment, family history, lifestyle and beliefs. The purpose of this study is to be able to convince a client that health is not merely having free of disease but it is the total wellness of an individual. There is a saying that if you are free from disease the person is healthy. There are 6 dimensions of health that will be discussed in this paper. They are the Social, Emotional, Physical, Intellectual, Environmental and Spiritual wellness of an individual. Comparison in the definition of health is discussed from traditional to Western to modern. It is better to prevent the disease than curing it, which is why government are having health promotions to educate the people on how to prevent disease. The models and different approach in health promotion will be presented and analyzed. The role of a nurse is said to be important in health promotion, one of the factor to be able to have a success in health promotion is how the nurse would play his role. At the end of this paper we will be able to analyze and advised the client as to how she will be able to achieve a healthy life span. The traditional definition of health includes the definition given by the Greek physicians; they believed health to be a condition of perfect body equilibrium. (Kirsten, 2001). The ancient Chinese believed that health was a reflection of a vital body force called "Qi"(Edelman, 1986). However the definition given by the Western medicine became the most famous definition of health focusing on the single component diseases. Not until recently wherein Health was defined by WHO as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. (Russel 1975). Health and wellness are interrelated, wellness is multidimensional, an expanded idea of health, it is a popular model used by health programs that encompasses 6 dimensions of health. Wellness is a life long process that includes the awareness of making a choice and making decisions toward a balanced and fulfilling life. Precepts of wellness includes holism, balance, lack of sufficient at tention, self-responsibility and positive and proactive. Holism is your health and well being as an outcome of the constant interaction between the natural dimensions of life and wellness. Balance is by giving significant attention to each of the dimension. Lack of sufficient attention to any one will result in less than optimal development as a person, and may lead to

Cats and Girls painting by Balthus Essay Example | Topics and Well Written Essays - 1000 words

Cats and Girls painting by Balthus - Essay Example The essay "Cats and Girls painting by Balthus" explores Balthus's Cats and Girls painting. Farago in his article expresses similar misunderstanding where he likens the current state of media with Bathus’ works. Hence, implying for anything to have adequate and sizable audience ought to exhibit a certain degree of nudity though based on Bathus’ works the nudity of small girls could only being in the minds of pervert people. According to Bathus, his characters comprised of girls barely out of puberty whereby those who viewed them ought not to entertain thoughts of nudity that could attract somebody sexually because they were all children. This perception did not convince numerous scholars and especially viewers whereby some termed certain portraits extremely disturbing. Hence, prompting Metropolitan Museum of Art choose certain section solely for those works that were provocative such that viewers especially those with children could not visit towards those sections (Smit h). Smith in his article speaks plainly referring Bathus’ preference of depicting nude adolescents as â€Å"infatuation† irrespective of their age. Since, compared to varied mediums used by other artists he tends to exhibit unequaled preference of young nude girls though in his work they seem naà ¯ve and unaware of any strangeness of exposing themselves. Similarly, Gensler towards the end of his article contends Bathus’ images contrary to what he may imply; relay erotic content mostly associated with wicked imagination. especially when staring at teen girls. The affirmation of this is evident with the presence of a cat though to numerous viewers they may end up taking its presence literally but according to Gensler, it is a deeper assertion of sexuality. Hence, violating children’s privacy and sexuality whereby in the latter trying to exhibit a man can at will â€Å"access† budding womanhood (Gensler). This is highest level of provocation despite the artist trying to imply literally encompasses naivety of little girls and their love for cats. Conversely, Magada-Ward despite finding Bathus’ works depicting unequaled provocation especially concerning the sexuality of young girls; she adopts point that is more neutral by comparing what other interpreters have cited about true intend of the artist. Since, this is what matters despite viewers bearing their own interpretations. In her interpretation while taking care of layperson’s perspective, Bathus through his works he presents the age gap when a girl is trying to discover herself before entering to full womanhood (Magada-Ward 26). Hence, the presence of mirrors that serve the purposes of â€Å"metaphors for the pleasure of self-recognition3† and â€Å"vehicles for self-comprehension4† whose presence in the artworks is imagery as a reflection of one’s status similar to the girls once they are studying themselves (Magada-Ward 26). Magada-Ward b esides analyzing Bathu’s implication, she offers her interpretation and criticism that almost aligns with that of layperson though hers is a bit mild. This is because of her recognition that artworks play the role of arousing people’s tensions into retaliations, which differ across individuals based on morals and what one deems to be

Introduction quiz Assignment Example | Topics and Well Written Essays - 500 words

Introduction quiz - Assignment Example According to Bouvier, Craig & Gossman (1994), the RÃ ¼tlischwur was a solemn oath taken by the cantons ancestors in the year 1291 while at the Riitli. The oath was meant to task the ancestors with the role of controlling law and justice in the area. The physical location of Switzerland made Switzerland confederation to receive a lot of external pressure from the neighboring states. This, together with politics of the region resulted to enhanced mandate of the confederation to be the highest body for internal and external interventions (Bouvier, Craig & Gossman, 1994). True. According to Bouvier, Craig & Gossman (1994), the collaborative interest of the three cities to protect their autonomy from external forces and to secure its people provides that the sovereignty lies in the autonomy. This is made possible by flexible constitutions that allows for easy amendments. True. Switzerland was created with the need for each canton to maintain its autonomy, and preserve its culture. The culture of all the cities thus plays a major role in contributing to the overall culture of Switzerland (Bouvier, Craig & Gossman, 1994). True. The 16th century reformation of the three cities continues to shape the culture of Switzerland. However, the flexibility of Switzerland’s constitution allows for adjustments and changes (Bouvier, Craig & Gossman, 1994). Calvin expelled religious leaders and teachers who encouraged wrongdoing by claiming that wrongdoing committed unwillingly it cannot be considered a sin. This made people to be more cautious with their behavior. He also trained people on the importance of political responsibility (Bouvier, Craig & Gossman, 1994). Henry Dunant’s strategy to have leaders involved in community activities meant to minimize human suffering was similar to Calvin’s quest to protect the people from political interference by ensuring that politicians take responsibility (Bouvier, Craig &

Traditional pastoral counseling Essay Example for Free

Traditional pastoral counseling Essay A final area of church support in the secular arena is that of traditional pastoral counseling. This counseling area, usually conducted in private and based in personal trust relationships between the church’s pastor and the congregants, includes ministry for life events. Bereavement counseling, marriage counseling (both pre-marriage counseling and counseling for relationship difficulties), career counseling and one-on-one discussion about difficulties such as substance abuse and physical or mental health are all appropriate and common areas of support for the church pastor. Moore discusses the appropriateness of pastoral counseling in the area of bereavement support. Her justification of the pastor in bereavement support is simple. The clergy holds a distinct advantage over professional health counselors because parishioners are more likely to contact their pastor when faced with bereavement and grieving. Spiritual counseling is part of the clergy’s responsibility to the congregation, for which, there is neither cost nor stigma attached. Moreover the relationship is based on trust. Typically, parishioners do not seek the services of other professionals concerning issues of death, illness and emotional adjustment, if they believe the spiritual counseling they have received has helped them (Moore, 48). In other words, the area of bereavement counseling is an area where the most natural and comfortable place for provision is within the church, with the pastor. African Americans have a unique view of death and dying which makes treatment of these issues within the church, the most central of Black institutions, appropriate. Moore summarizes African-American beliefs and responses to death and bereavement: African-Americans are more accepting and less fearful of death than other American ethnic groups; the view of death is often reflected in African-American visual and musical arts as well as poetry; and the continued exposure of African-Americans to higher death rates, both from natural causes and from violence, significantly strengthens the belief in the afterlife (Moore, 50). The Black church has particular rituals and forms of worship which deal with death and dying, which make the church the best place to deal with grief and bereavement counseling within the community, rather than the formal mental health care system which may be preferred by those who do not belong with a church (Moore, 56). LITERATURE REVIEW CONCLUSION A review of the extant literature on the impact of the Black church on its congregant’s secular lives reveals a range of formal programs, informal processes, traditions and practices, which spring from within the community and come from outside, which are limited to the congregants or offered community-wide, which touch all aspects of the Black church member’s life. Historically, the Black church has been pressed into service as a care provider for a marginalized and underserved population; if the church did not provide medical care, mental health support, economic self-support and learning and literacy programs, no one would. Today, Black churches continue to offer these services, either on their own or through collaboration with public and private foundations, research groups and other helpers. These programs are often more successful than those offered outside the church, because of the perception by church goers that the providers understand their needs and feel an affinity for their history and a sensitivity for their cultural norms. The Black church also serves as an extended family to its members, strengthening the Black community as a whole and offering a shield against the onslaught of historical disadvantages, racism and the problems caused by low socioeconomic status. It serves as an assistant to parents, offering youth programs that range from helping teen parents to helping children get into and attend college. The literature shows that the Black church is, overall, very responsive to the secular needs of its members as well as the spiritual.

An analysis of The Communist Manifesto

An analysis of The Communist Manifesto Karl Marx was born in the early 19th century in Germany, where he received his degree in law and philosophy. Shortly after completing university, with his ever growing anti-bourgeois sentiment (Zott, 2006) he found he could no longer believe in the German education system. He turned to journalism where he developed his radical ideas, ultimately he was forced out of Germany, and he soon enthused onto further developing his studies. Marx met his long life friend Fredrick Engels who both had published significant work that questioned the existing European socio-economic system. Fredrick himself observed firsthand the exploitation of blue collar workers under the ruling class in factories, as his father sent him to represent their family in its textile business. Upon meeting in 1844 both found common ground in one and others studies, they began to develop their intellectual partnership, and they came about writing The Communist Manifesto in 1848. Karl Marx is generally considered the pri me writer, though some would say it is difficult to underpin where Marx work begins and where Engels work ends. The political manuscript was written at a time of political upheaval, where they witnessed revolutions, coups and rebellions. Marx was present during the European revolutions of 1848 which started in France. Its 160th anniversary The Communist Manifesto is still relevant till this day, Marx and Engels principles and their ideas of capitalism resemble the restless, anxious and competitive world of 20th century global economy (Cohan, 2000). Economists and political scientists note how the manifesto recognized the unstoppable wealth-creating power of capitalism, and predicted it would conquer the world, and warned that this inevitable globalization of national economies and cultures would have divisive and painful consequences (Zott, 2006) which is indicative of the texts relevance. Summary of main ideas The central premise of The Communist Manifesto can be deduced from Marxs famous generalization The history of all hitherto existing societies is the history of class struggle (Marx and Engels,1848) in which essentially Marx is stating that class is the defining feature of the modern industrial society. While the modern society has sprouted from the ruins of feudal society this has not done away with the clash antagonisms.'(Marx and Engels, 1848) Marx is arguing that in the earlier periods society was arranged into complicated class structures such as in medieval times there were feudal lords, vassals, guild-masters, journeymen, apprentices and serfs. For Marx, he believed class struggle still exists but in this epoch modern class antagonism has become simplified into two classes, the bourgeoisie as the oppressor and proletariat as the oppressed who are in constant opposition to each other. The manifesto then goes on to state the characteristics of both classes, which is marked by an exploitative relationship between the bourgeoisie and the proletarians. The bourgeoisie are the product of several revolutions, the owners of the means of production who have gained momentum with the age of exploration. Marx describes the proletarians as a class of labourers, who live only so long as they find work, and who find work only so long as their labour increases capital (Marx and Engels,1848) proletarians are essentially reduced to becoming a commodity. Marx then proceeds to argue that the division of labour has exploited proletarians where they have been stripped of their identity due to the advent of extensive machinery and so man becomes an appendage of the machine. The workers are powerless to change their circumstance and as the repulsiveness of the work increases, the wage decreases. This system of oppression is sustained by institutions such as the education system (which i s part of the superstructure) which reinforces ruling class values. For example, the concept of a hidden curriculum (Blacks Academy, 2010) in educational establishments, whereby everything is designed to prepare students for the future status as a powerless worker. The education institution is designed to benefit the bourgeoisie and uphold the capitalist system, i.e. the hidden curriculum. Marx then discusses how the development of the industry has increased the proletarians strength, the growing competition among the bourgeois, and the resulting commercial crises, make the wages of the workers ever more fluctuating (Marx and Engels 1848). As theres more of them they are strong enough to unite and voice their struggles over reduced wages. By forming trade unions they stick together to demand to keep up the rate of wages. Marx further argues the larger the union the bigger chance of them changing the system workers are victorious. Although their struggle for equality doesnt lie in the short term effect; it lies in the ever-expanding union of the workers. However, the bourgeoisie try to split the proletarians so they are not united and cannot revolt, as a revolution is the only way in which their circumstances can be changed. This can be substantiated by the fact that Marx says continually being upset by competition between the workers. Marx also describes the process of domination, in that to oppress a class, certain conditions of its slavish existence need to exist, and the essential condition for the existence, and for the sway of the bourgeois class, is the formation and augmentation of capital. (Marx and Engels, 1848) Criticisms The fall of the bourgeoisie and the victory of the proletariat are equally inevitable (Marx and Engels, 1848). Despite Marx and Engels principles and ideas that the proletarians will overthrow the bourgeoisie, a century on and yet workers in the UK and other industrial societies have not eradicate and revolted against capitalism. Ralf Dahrendorfs studies point out why the Marxist revolution hasnt come about over the 20th century. In 1959 Dahrendorf pointed out four reasons why. The first one was The fragmentation of the capitalist class (Dahrendorf: 2005) he suggested that previously the means of productions would typically be owned privately by families, now in the 20th century companies and property are greatly owned by stockholders. Secondly, white collar work and a rising standard of living (Dahrendorf, 2005) has transformed Marxs industrial proletariat. Workers in Marxs time laboured either on farms or in factories. They had blue collar or manual occupations; lower standing jobs involving mostly physical labour. Today they hold white collar occupation, higher-prestige work involving mostly mental activity for instance job roles of such; sales, management, and bureaucratic organisations. However, they still perform monotonous tasks like the industrial workers in Marx time, but evidence indicates that these workers see their positions higher than those of their grandparents who led blue collars lifestyles. Thirdly, a more extensive worker organisation ex ists in which workers have organisational strengths, which they were deficient in a century ago. They have Trade unions where they come together and make demands backed with intimidation of working to rule and the relationship between labour and management are usually institutionalised and peaceful. Finally, more extensive legal protections have been more supportive to protect workers rights and has given workers better access to the courts. Dahrendorf also states that regardless of persistent stratification, many societies have smoothed out some of capitalisms rough edges-and social conflict today maybe less intense than it was a century ago. (Dahrendorf, 2005) Whats more, he argues that despite Marx having witnessed the augmentation of the mass press in his time, however he could hardly have predicted what a major impact media forms would have on us. The Growth of music, mass film, and mediated society has allowed us to amuse ourselves to death and become media-saturated with entertainment which has led people to lose their critical edge for thinking about the nature of their class positions. (Postman, 1986) Max Weber also criticised some of Marxs ideas. In particular, he considered Marxs model of two social classes as too simple. Weber viewed social stratification as a more complex interplay of three district dimensions (Weber, 2005) the dimensions being; class, status and power. Marx believed that social status and power derived from economic position therefore he didnt find any reason to see it as district dimensions of social inequality. Weber opposed, as he recognised that stratification in industrial societies does have characteristically low status uniformity, individuals may have high rank on one dimension of society but a lesser position to another, for example, an bureaucratic official, may have power but in another dimension in society have little wealth. Analysis In spite of all the criticisms aimed at Marx and his work, the communist manifesto remains an extremely influential piece of literature and as a foundation for society. His ideas have lent inspiration to revolutions, coups and political systems, but sadly they have not been sustained, for example the collapse of the Union of Soviet Socialist Republics. The USSR was based on a communist system, yet it failed and capitalism moved into the vacuum. (BBC News, 2010)

Essays --

Conservation Environmental problems mainly generated in the economic activity, therefore it should be resolved together with the economic activity. In both developed and developing countries, there is always an argument, stated that whether the economic development come first or the environmental conservation come first? The former follows the â€Å"develop first, conservation later† model while the latter follows the â€Å"conservation while development† model. For developing countries which also known as Third World countries, which model should be follow to achieve a win-win situation which benefits both human beings and environment. However, some powerful insights opposed that Third World countries should take the model of â€Å"develop first, conservation later†. They believe that for developing countries, the best way is find a way in which both development and conservation are benefits to each other by converting the resources gained from environment and turn the resources into profits which help in economic growth, later by using this profits and use it as a fees for the conversation of environment to compensate the loss of environment for the profits gained. This method combine both environmental protection and economic development and forming a mutually benefits between the two. Third World countries are able to protect the environment although they have a lower income levels compared to those First and Second World countries. Due to various reasons, the economic development is different among developing countries. Therefore, developing countries don’t have to follow the path of developed countries which develop the economy first and then just conserve the environment. Environmental conservation not only depends on economic growth, ... ...e public destruction" of the situation, and ultimately reach the purpose of combating desertification. Therefore, combating desertification must be combined with poverty, poor governance must sand. Only effective control of desertification, economic development is sustainable; only achieve poverty alleviation, people will consciously safeguard the achievements in combating desertification. So, compared to only consider combating desertification, which is a positive and effective way. Visible only to find a developing country can protect the environment, but also bring economic benefits of the method, the poverty resides in protecting the environment, the protection of the environment in which resides in poverty, in order to embark on economic and environmental coordination broad road .This is developing choice! This is the inevitable choice for developing countries!

Canteen hygiene in Eastern Visayas State University Essay

Every school in the country should be strongly committed to support student health and well-being through its curriculum and a range of initiatives that offer opportunities that promote physically fit individuals who love eating healthy food. Schools are encouraged to implement comprehensive health and well-being programs, including food and nutrition education. The establishment and operation of a school canteen is important in developing love and interest in buying nutritious and healthy food among students, faculty and the school personnel, making it possible for them to enjoy nutritious and healthy food at affordable prices during the school day. The canteen should also provide a variety of foods and dishes that enhance the skills and knowledge learnt in the classroom about food and nutrition. Canteen operation can be considered one of the auxiliary services of the school. Food handlers have a prime role to play in food businesses, and that is to guarantee that meals served are h ygienic for consumption. Conscious or inadvertent contamination of such food places consumers at risk of suffering from food- borne illnesses. Food poisoning in school canteens had been an occurrence. For this reason this study will be carried out to assess canteen hygiene of the privately managed canteens in Eastern Visayas State University. Read more:  An Introduction to the Importance of School Canteen Statement of the Problem This study will be conducted to assess hygiene on these privately managed canteens inside the campus of Eastern Visayas State University. Specifically, this study aims to answer the following questions. 1. What is the level of premises cleanliness of the canteens in the following areas? 1.1 Food Preparation Area 1.2 Food Storage Area 1.3 Refreshment Area 1.4 Toilets and Staff Locker Area 1.5 Waste Disposal Area 2. What is the level of personal hygiene of canteen staff (food handlers)? 3. What is the level of hygiene on the following? 3.1 Dry Goods Storage Unit 3.2 Refrigerator/ Chiller/ Freezer 3.3 Cooking Equipment 3.4 Food Preparation and Holding 3.5 Food Handling and Serving Practices Research Hypothesis This study will advance and test the research hypothesis which states the level of premises cleanliness of the canteens, the level of personal hygiene of canteen staff and the level of hygiene of the canteens in Eastern Visayas State University. Conceptual Framework Schools are in a good position to endorse healthy food related behaviors in students and help ensure appropriate food intake. Food items sold in and around the school during school hours/recess play a special role in school life because it provides refreshment and fulfills energy requirements of students. Canteens vary in terms of capacity depending on the number of students who eat from there, type of food offered and the type of activities such as preparation, cooking and storage. The school canteen has an important role in the provision of food to students and the school community as well as being an integral part of the school environment. The school canteen should feflect the education goals of the school and support and complement student learning. When a university canteen is used daily, the food provided through this service may comprise a third of a student’s total daily intake and have a significant influence on their health and nutrition. The correct handling of food and a high level of personal hygiene are keys to food safety. Correct food safety procedures must be understood by everyone who handles food or works in  the canteen, including students. Significance of the Study This study is not only important to those operating canteens, but also to following people who are interested to have knowledge and compliance with the requirements on food safety and hygiene of canteens. To the Administrator. The result of this study will help both the teachers and the students gaining knowledge in maintaining the good hygiene in operating of canteen. To the Teachers. As the result of this study will guide the students on choosing canteens that serving well-prepared meals and has good hygiene habits. To the Canteen Owners. The use of these requirements will help them improve their management of their canteens. To the Students. This study benefits to the student who eat in diferrent canteens, which is help them to find canteens that they know prepareing safe food. Scope and Delimitation The study will determine the canteen hygiene in Eastern Visayas State University. The investigators will focus on canteens hygiene of the canteens in the Eastern Visayas State University. The respondents of this study consisted of the 75 canteen personnel and 50students from different year levels. This study was limited to the assessment of canteens hygiene in term of the level of hygiene in dry goods storage unit, refrigerator/ chiller/ freezer, cooking equipment, food preparation and holding, food handling and serving practices.This study conducted during the school year 2014-2015. Definition of Terms The following terms are having operationally defined for better understanding of the reader. Hygiene. In this study refers to the good healthful conditions of the personnel. Inadvertent. Not resulting from or achieved through deliberate planning. Food- borne illness. is an infection or irritation of the gastrointestinal (GI) tract caused by food or beverages that contain harmful bacteria, parasites, viruses, or chemicals. Chapter II Review of Related Literature and Studies Related Literature It is essential that food is properly handled and prepared to keep it for health. Food should be served in clean dishes. Food can be dangerous if not properly handled, prepared and stored. Schools canteen can play an important role in promoting healthy habits. Health promotion messages can be delivered to students to develop lifelong attitudes and skills. â€Å" Poor oral health can have a detrimental effect on children’s quality of life, their performance at school and their success in later life† , mentioned by Kwan, Petersen, Pine and Borutta (2005). In the local setting, Presidential Decree No. 856 embodies the code in sanitation of the Philippines. Section IX of the code specially pertains to food establishment sanitation. Knowledge and compliance with the requirements of the sanitation code by the foodservice operators will ultimately redound to their own benefit since customers prefer eating in clean and sanitary premises. The maintenance of high standards of san itation in the foodservice operation cannot be compromised by management. Sanitation should be treated as a way of life in foodservice because any laxity in sanitation rules can mean illness for customers, loss of business and financial bankruptcy. Hired people handling food in the canteen should be required to undergo training for food handlers, obtain a certificate of good health from the municipal health department and observe hygiene. Related Studies The aforementioned study was similar to the present study included factors like Sanitation in Physical Facilities. According to Medrana (2004) in her article, school canteens have always canteen or cafeteria is different from a commercial outfit that is also  subjected to government sanitary controls. Whereas commercial canteens and restaurants are established for profit as the main object, a school canteen is set-up mainly to benefit the students while offering them decent yet affordable fare. Recalled by Morphet (1994) the schoolfood service was since then a major division of school operations. It was estimated that the gross expenditures for the school lunch program was approximately one billion pesos during the year 1956-1957. According to Maniquiz (2009) enough knowledge is imperative to canteen managers for their role is to make decisions that will affect the entire canteen organization. Chaper III Methodology In this chapter presents the design or methods and produce with the study will be undertaken and describes the instruments used in gathering the data, the analysis of the data in testing the hypothesis. Research design This study will use a descriptive survey method with questionnaire as the main tool in gathering the data. It is descriptive, as it presents the different practices in canteen hygiene. In other words, this research endeavor will assess the hygiene of all canteens which is concerned the students. Research respondents The data of this study will be gathered from all the canteens in the Eastern Visayas State University. Included in this study will be the canteens who are officially registered in the University.

Historical Foundations in the Field of Psychology Essay

Abstract This final assignment is a reflective paper in which the historical, philosophical, and empirical foundations of the field of learning in psychology and its applications will be discussed. Additionally, there will be a discussion of the ways that history has helped to shape important contemporary learning theories and issues. Lastly, the paper will provide an explanation of how specific topics and information such as instrumental conditioning techniques and the usefulness of different learning styles may impact my personal and professional life and how the different aspects of the ield of learning have added value to my body of knowledge as a student and future professional in the field of psychology. Historical Foundations Of the Field of Learning & Shaping Important Contemporary Issues It is a natural course of action for the field of learning to fall under the umbrella of the field of psychology. A branch of philosophy and science, the field of learning, Just as the field of psychology, was created through the movements of empiricism and rationalism, along with the development of evolution theory (Terry, 2009). These movements fostered interest in scientific investigation thus giving way to pistemology, which means, theory of knowledge. Questions concerning nature and nurture sparked interest in how we came to have knowledge, which is the main tenet of the field of learning (Terry, 2009). In the field of psychology, the learning theories provide a way to explain how we learn and attain knowledge; how we think. While philosophers agreed with the basic definition of knowledge and learning, which is defined as the acquisition of knowledge, their opinions varied in how acquisition occurs (Terry, 2009). Descartes suggested that although we learn, other sources of knowledge exist. He introduced the ideas of nativism and rationalism. He proposed that we have innate knowledge of our ideas of God, infinity, and perfecton (Terry, 2009). Also, that other knowledge is derived by a reasoning, logical, and intuiting mind (Terry, 2009). Additioally, this knowledge is present and independent of particular experiences with the world (Terry, 2009). Therefore, he believed in the process of learning, but he didn’t believe that all knowledge had to be learned. However, John Locke introduced the idea that knowledge is actually learned through our experiences, and through use of our senses, which is the idea of empiricism (Terry, 2009). This phenomenon is later known as cause and effect. The ideas of Descartes and Locke influenced researchers toward an empirical view of learning through seeking out how knowledge is acquired through what is experienced in the environment. This gave way to the scientific methods of association learning, conditioning, and verbal learning (Terry, 2009). Each of the historical thoughts on learning is continuous and useful in some way today. There are modern theories that have built upon the ideas of conditioning and behavior modifications, etc. One (2006), provide a modern approach to treating phobias, as well as other anxiety isorders. Their research starts with the traditional premise that what can be learned can be unlearned, and possibly prevented (Mineka ; Zinbarg, 2006). However, they support modern criticism that traditional learning approaches do not adequately account for the diverse factors involved in the origins of people’s anxieties. To support this claim they provide an example of two clients with phobias of dogs. The phobias were developed due to experiencing attacks by dogs. The first client actually was out walking her pet dog when she was attacked and later developed an infection due to the bite. However, the second client only experienced her clothes being torn before the owner was able to grab the dog before any serious injury occurred, although both clients developed phobias (Mineka & Zinbarg). They argue that traditional learning approaches do not adeqatly explain why the client that was not bitten developed the phobia as well. Additionally, they provide another concern that traditional views do not explain why many individuals that have had traumatic experiences do not develop phobias. Furthermore, they go on to say that contemporary learning approaches are better grounded in the theories and ethods of experimental psychology, and they provide more comprehensive formulations of the etiology of anxiety disorders. Also, that they provide a more explicit analysis of factors promoting or inhibiting the deeopment of different anziety disorders (Mineka & Zinbarg). With that being said, there have indeed been great advancements in the field of learning and psychology, along with growing technological advances. Learning involves observable changes in behavior; objective evidence, and traditional researchers such as Pavlov, Watson and Skinner have paved the way for providing a scientific foundation for psychology and learning. Psychology is a science because it is objective and quantifiable. Learning and memory themselves are not observed directly; they are processes that occur in the nervous system (Terry, pg. 5, 2009). Therefore, contemporary research has taken advantage of the use of PET scans and magnetic resonance imaging (MRI) to look at brain functions to explain behaviors ( Raichle, 1994). These modern avenues of research have allowed researchers to become a step closer to relating psychological theory to brain functions and research. For example, todays research may include brain scans and case studies of brain damaged soldiers. Even mor e so, recent research on post traumatic stress disorder examines the use of exposure therapy on preventing the reoccurenc of PTSD (Massad et. l, 2006). This research is most interesting because the researchers examine the understanding of reducing fear responses because associations with the stimuli are not unlearned. Their research concludes that unless exposure treatment regimens are maximized the risk of renewal of PTSD is high (Massad et. al, 2006). Such advances are very important to the quality of life that our existence depends upon. Knowledge is necessary for our daily lives even more so now than ever. This very research can be instrumental in a military soldiers life as we are currently in war time. The topics in the field of learning that have had the most impact on me personally include learned taste aversions and the development of specific phobias For probably will not cause the child to cry. However, through the pairing of the needle with the unpleasant sensation of having a vaccination the sight of the nurser may come to elicit symptoms of fear and anxiety, even if the child is not receiving a vaccination. I personally found this interesting Just because I am a mom and it is interesting to use such information while rearing children. The second type of learning that I found interesting in the behaviorist tradition is instrumental or operant, conditioning. This type of learning requires that an organism operate on the environment to achieve a goal (Terry, 2009). So then, behaviors are learned as a function of the consequences of those behaviors. Of course, this type of reinforcement is useful in the classroom as well as rearing children. Additionally, social learning theory focuses on observational learning, and modeling. Social learning researchers are concerned with how expectations, memory, and awareness influence the learning process (Berk, 2008).

Exploring How State of Matter Affects the Rate of Diffusion Essay

Introduction Diffusion is the random process by which particles distribute themselves within a container or medium. There are two factors that distinguish how substances move passively through membranes. The first factor is hydrophobic , a nonpolar molecule that can dissolve in a lipid bilayer and freely move through the membrane. However a hydrophillic molecule consisting of ions and polar molecules inhibit in their movement through the membrane making it a slower diffusion process. Selectively permeable, moreover, are charged atoms and molecules that are mostly blocked from traveling through the membrane due to the hydrophobic center. The purpose of this experiment was to test how the state of matter affects the rate of diffusion in a semi-solid vs. a liquid state. If the Potassium Permanganate crystals are placed in Petri dishes filled with water and 2% agar, then the crystals will diffuse at a faster rate in water than in the agar. The addition of the Potassium Permanganate crystals to the water and agar, there will be a result of more diffusion and more obvious color change in water compared to agar which will result in a slower less obvious diffusion. Materials The materials needed for this experiment are: One Petri dish with 2% agar and one Petri dish of water filled half way up to test the rate of diffusion. Also, two small crystals of potassium permanganate and one pair of forceps will be needed to place in the Petri dishes. One metric ruler will be need as well to measure the change of color in diameter and one 8 x 11 piece of white paper will also be used for safety precautions. Methods First, a member of the group will gather all the materials including the Petri dishes filled with tap water and 2% agar, forceps, ruler, 8X11 piece of white paper and the jar that contains the potassium permanganate crystals, and bring the materials back to the designated area. Then the experimenter will start to conduct the experiment. Then the experiment will consist of placing the empty Petri dish and the agar Petri dish on top of the white paper side by side. Second, Tap water will be added to a half way point in the empty Petri dish until it is approximately the same level as agar in the other Petri dish. Before continuing, wait for the water to stop moving to get an accurate measure of the diffusion. After that, have lab partner assist with placing potassium permanganate crystals into the agar Petri dish, while at the same time, the primary experimenter places the other two potassium permanganate crystals into the tap water. Be sure not to splash water in the aqueous dish. The moment that each crystal has been lowered is Time Zero. A purple color will be obvious immediately. Next have the experiment observe the diffusion rate for every 3 minutes for the next 15 minutes. For every 3 minutes, measure the diameter of the diffusion circle in millimeters (mm) and write down the measurement on the chart given. Be careful not to disturb the aqueous Petri dish. Discussion The results show that there a major difference in the rate of diffusion between 2% agar and tap water. Immediately, when the potassium permanganate crystals were dropped at 0, there was already an instant diffusion of 2 mm, compared to agar which was 1mm. Because water is a polar molecule, diffusion across membranes travel quicker compared to a nonpolar substance like agar that diffuse though the lipid part of a membrane. At the first 3 minute mark, it shows that the crystals have diffused relatively fast at 15 mm, compared to the diameter in agar which has slowly diffused to 5 mm. for the next 12 minutes, results have show that the diameter in water has increase about 8 – 10 mm every 3 minutes and agar has stayed the same throughout. Due to passive transport, the movement of molecules from the potassium permanganate have a higher concentration, and are then added to water which diffuses from that high concentration to a lower concentration. This was the expected result. Since water is polar, the crystals can easily diffuse through the gradient. Furthermore, with agar being a nonpolar molecule, it maintained a state of dynamic equilibrium because it diffused slower but was diffused evenly. However since other factors do play a role in the rate of diffusion, maybe temperature could have changed the rate of diffusion for the two Petri dishes. Also had the allotted time been different there may have also been a change in the results. There were no negative results or errors made during this experiment. Based on the results it can be concluded that dropping potassium permanganate crystals into water, diffuses across the gradient faster compared to 2% agar. This does support the initial hypothesis and the predictions were accurate.

Marketing & Management of Innovation Essay Example | Topics and Well Written Essays - 4000 words

Marketing & Management of Innovation - Essay Example It is a concept which is replete with innovation and creativity. It is a stupendous effort with the never ending benefits for the people. It is a product which is pre-eminent in its kind. One can present it as superior to all others by presenting it as sumptuous. But what if it is useless and people are unable to solve their un-served needs. Pre-eminence in marketing can only be achieved with the delivery of additional value to the customer and making them delighted. One is delighted when the need is satisfied, and he/she gets more value out of the preferred product. Exactly in the same manner LED â€Å"Lantern† concept is there only to solve the problem of consumers by phasing out the power hunger bulbs and lightning the field with more efficiency and in an effective manner. Product concept The product concept of LED â€Å"Lantern† is, in actual, to encourage people to lighten the fields in some more effective ways with less hazardous material used in the manufacturing and less power consumption. According to one of the estimates, it takes around 1/5 less of energy than the normal light bulb. It is also free from the hazardous element such as mercury thus requires less voltage. Its life is 20 times more than an incandescent bulb which makes it the perfect choice for consumers, with its multi functionality LED â€Å"lantern† has the competitive advantage over the others. It can be utilised as a torch lantern by solving the problems of most of the people victim of darkness and want to light their fields and areas while spending less dollars, then LED â€Å"Lantern† is a right choice for them. Its utilization for camping purposes can be very fruitful as well. Stressing upon its features, Cree white LED has been installed in it. It has also been allotted a rotate side knob for multi functioning. Its long list of phenomenal attributes do not end up here .it has got top class magnifying glass which is very pre-eminent. It provides the foc used long beam which enhances the visibility and serves the consumer with better focus. It has got 2-mode electronic switch for the convenience of the consumer â€Å"HIGH & FLASHING†. Green â€Å"LED† indicator makes it visible in the darkness, and at the time of any emergent situation, it can be very helpful to get hold of it in the darkness. It is water resistant; its ability to light the fields never gets affected with any external intrusion such as water or any other liquid. Technical Assessments Before the transformation of the product concept into the realized product, its technical aspect must be assessed properly. The product LED â€Å"Lantern†, as the name suggests, is based upon the technology that is (Light emitting diodes). The absence of the filament in LED technology based LANTERN makes it cost effective as it helps to curb the consumption of electricity required in order to run the product. Illumination of LEDs occurs as the flow of electrons take n place through the material which behaves as the semiconductor, all this process to be undertaken as a result of charge provided by the electric circuit in the form of electricity (Knisley, 2002). LED is a diode which emits the light. It behaves as the conductor. There is no reversal process taken place for the flow of electricity. It is considered to be the one way process. These diodes are comprised of the main components that are whisker which creates the connectivity with the